It’s a new year!
And with the change in the calendar comes reason for optimism and hope that this will be the best year yet for you and your business.
Marketing trends are constantly evolving, putting an emphasis on creative storytelling, eye-grabbing content, and even finding viral opportunities. You and your brand need to be willing to try different social media platforms and brands in hope of finding the right fit. Embrace the risks, even if it may push you and your company outside of your comfort box.
As you strategize for the upcoming year, here are several marketing trends to take note of and incorporate into your 2022 plans:
IT STARTS WITH VIDEO AND SOCIAL MEDIA
Everyone is always on their phones these days and there’s plenty of content to browse, whether that’s on TikTok, Instagram, YouTube or Facebook.Twitter reports there are more than 2 billion video views on its platform each year, with a 67% year-over-year growth. The company added that Tweets with video attract 10 times more engagements than those without video.
People enjoy watching compelling content. Period.
So, it’s simple: Make sure you have video! Don’t miss out on delivering what people want to see. People also can connect on a more personal level with videos, especially around the holiday season where there is an emotional connection to the company.
One key for navigating social media is to ensure your content is led by strong visual assets. You want your videos or photos to stand out. If individuals are going to be swiping through stories and videos all day, you need to have an approach that will make them pause when your company is in front of them. Be as interesting and compelling as possible.
Hooking viewers immediately is critical since there’s no guarantee they will give you any time beyond the few seconds it may take to swipe to the next item.
And, above all else, tell a great story! You want your story to resonate and be remembered, not just some advertisement that someone will never think of again.
BUILD YOUR REPUTATION
Content marketing is still an essential piece of any strategy, especially in this day and age when anyone can become a viral sensation overnight. Your content helps build a reputation and trust among your customers, and you want to make sure that faith is not affected in any way. Telling good stories is critical, along with providing your customers exactly what they are looking for.
If they know they can come to you and you will deliver high-quality products and information, they will trust you. If they’re unsure of your reputation, they may check with another brand.
FOCUS ON THEM
You want to focus more on your customers and matching their needs. You need to tailor some aspects of your approach to what they are looking for, compared to just relying on what you are selling. You need to know what they want and how you can deliver it to them.
That’s why content marketing is so important. If your message isn’t stressing how this can help your clientele’s needs, they may go for another brand that preaches that. You want your customers to know you are there to help them and know exactly what they are looking for.
Your company and brand needs to act as educators at times, especially if your product provides more intricate benefits that may require more understanding. If your brand and company answers questions the customers may have, they’ll be more likely to commit to you.
ENLIST SOME HELP
It never helps to have some starpower.
If your brand can afford an influencer, that is a magnificent way to increase your outreach and spread the positive vibes regarding your company/product. Finding an influencer who provides proven results driving traffic can be a fantastic boon for your company.
Be sure to do the proper research to find the right match.
COLLABORATION IS CRITICAL
Creating great content and an easy-to-use experience will require plenty of collaboration among the different departments within your brand. You want to make sure you are always in sync and that all of the efforts are working toward the common goal of building your brand.
The product development team needs to be inline with the content team to make sure that once your advertisement hooks the client, they aren’t scared away by a difficult interface. The writers and content creators need to make sure their work is in line with what the company sells. Your marketing team also must be on top of all the latest marketing trends.
You want all your parties working toward ensuring customers have as easy and enjoyable a process as possible, and all parties need to be aligned to make that work. If all your efforts are going in the right direction, it can help lead to increased sales and retention.
FOLLOW THE NUMBERS
Data and analytics is increasingly becoming prevalent in every aspect of society. It’s critical to follow the data that helps provide the best content and promotion for your brand. If the data says your ROI isn’t worth the cost, then it’s worth making a switch to another strategy.
Not every company operates with the same budget, and some need to be more judicial with their approach. Utilize various tools to see what may or may not be working and respond accordingly. It’s better to follow the data then just assume things will change.
THINK META
The metaverse – a 3D, virtual world that opens paths for new social connections – should be a topic you and your company are preparing for. While this may not apply to all brands and companies, including virtual reality into your plan could be a difference-maker.
You’d rather be aggressive in planning than reactionary and behind the competition.
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! DigiCom is a proud Facebook Marketing Partner. We’re obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all Facebook platforms and placements, provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.