Strategies for Creating a Strong call to Action
One of the simplest and easiest tidbits to remember in marketing is to make sure you have a compelling and easy-to-find call to action...
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DigiCom Contributor
- Sep 23
- 6 min
How to Create the Most Effective Twitter Ads
Twitter affords its users the opportunity to stay connected to the news they crave and their favorite personalities and also allows them...
DigiCom Contributor
- Sep 14
- 3 min
How Interactive Polls Can Boost Social Media Engagement
Social media users see so many different advertisements each day that it can sometimes be hard for your ad to stand out from the crowd....
DigiCom Contributor
- Sep 8
- 3 min
Why Your Marketing Campaigns Should Include Influencer-Led Podcasts
Influencers are taking over. Whether it’s podcasts, Instagram, or TikToks, influences are being relied upon more than ever to help...
DigiCom Contributor
- Aug 31
- 3 min
How Shopify Audiences Can Help Your Facebook Ads Campaigns
Shopify Audiences is leaving its mark. And your company/brand should certainly consider using it to help your marketing efforts. Shopify...
DigiCom Contributor
- Aug 24
- 5 min
How to Make This E-Commerce Holiday Season a Success
Believe it or not, the holiday season is almost here! Soon enough, companies will be preparing for the festive months of November and...
DigiCom Contributor
- Aug 17
- 3 min
How to Best Utilize Meta’s Aggregated Event Measurements
Meta (also known as Facebook) introduced Aggregated Event Measurements last year, which allows “measurement of web and app events from...
DigiCom Contributor
- Aug 11
- 4 min
How to Optimize an Email Retargeting Strategy
Sometimes customers just need that little extra nudge. Perhaps they’ve been circling back to your page quite often and just haven’t...
Hemant Varshney
- Aug 3
- 2 min
Google Chrome Cookies Remaining Until 2024
Google recently announced it will begin “phasing out third-party cookies in Chrome” in the second half of 2024, a delay from the original...
Hemant Varshney
- Jul 27
- 4 min
How to Launch High Performing YouTube Ads
YouTube is a fantastic place for advertisements since it serves such a wide audience and serves so many functions, including both...
DigiCom Contributor
- Jul 20
- 3 min
Why Facebook App Campaigns Can Improve Business and Help Reduce Costs
Utilizing Facebook app campaigns can be a great tool for your business as you look to grow while also potentially cutting costs. Facebook...
DigiCom Contributor
- Jul 13
- 5 min
How to Make Your Ad Copy Stand Out From the Competition
Your words need to serve a purpose. Strong ad copy is a cornerstone of many great marketing campaigns and can help differentiate your...
DigiCom Contributor
- Jul 7
- 3 min
The Pros and Cons of Host-Read Podcast Ads
Podcast advertising revenue is on the rise, having topped $1 billion for the first time this past year by totaling $1.4 billion,...
DigiCom Contributor
- Jun 28
- 4 min
Tips for Increasing Your Ad Relevance
Relevancy matters in advertising. Consumers want to see advertisements that resonate with their needs. Companies want their...
DigiCom Contributor
- Jun 22
- 5 min
How to Make Google Ads Performance Max Campaigns Work For You
Google Ads Performance Max is a relatively new “goal-based campaign” that is set to completely replace the Smart Shopping and Local...
DigiCom Contributor
- Jun 15
- 4 min
How to Outshine Your Content Marketing Competition
Content marketing isn’t just about selling your product – it’s a competition. The odds are your product has competitors who offer a...
DigiCom Contributor
- Jun 8
- 3 min
Why You Should Aim for Rank One Position on Google
Everyone likes to be No. 1. And that’s especially true when it comes to your rank positioning in Google. Obtaining rank one position...
DigiCom Contributor
- Jun 2
- 4 min
The Advantages of Using LinkedIn for Your B2B Marketing Needs
You probably know of LinkedIn as a fantastic tool for networking and professional development. It’s a great tool for meeting other...
DigiCom Contributor
- May 26
- 3 min
Tips and Strategies for Utilizing Google Analytics 4
It’s time to prepare for the new Google Analytics future. Google announced in March that Universal Analytics will be replaced by Google...
DigiCom Contributor
- May 19
- 5 min
How to Create the Best Product Page for Your Ecommerce Business
Impressions matter. For ecommerce businesses, this is especially true with regards to your product page and its appearance. Potential...