DigiCom

Facebook will remove detailed targeting options relating to potentially sensitive topics beginning Jan. 19, 2022. Detailed targeting...

We can all use a little help now and then, especially when trying to optimize ads through paid social channels like Facebook or Twitter....

Bids are a critical component of Google Ads, and play a crucial role in ensuring your ad campaign has maximum outreach. Google Ads is...

It’s almost the most wonderful time of the year – and companies should be giddy. Shoppers are ready to spend, spend and spend some more...

The holiday season is right around the corner and is a crucial financial juncture. Holiday sales tallied a massive $777 billion in 2020...

In our quest to ensure we are providing our clients with the best resources and advice, DigiCom recently completed a traffic test to...

There is an inherent advantage for companies using Pinterest for marketing: The Pinterest community loves to shop! Check out these facts,...

With an abundance of engaging, funny, and viral content that can be generated by anyone with a phone, TikTok has emerged as a social...

iOS 14.5 App Tracking Transparency Update In April of 2021, Apple rolled out the iOS 14 update, which featured Apple’s anti-tracking App...

The verdict is in: Americans are now spending more time on TikTok than YouTube. To put this into perspective, the App Annie Market Data...

When you’re building a Direct-to-consumer (DTC) brand, there are four key revenue milestones to keep in mind and work towards. $0-1...

The most important part of your brand (after its creation, of course) is its growth and maintenance, and the best way to do that is...

The creatives you choose to present your brand for growth and awareness is crucial - they’re usually the first impression you make on...

The Mayfair Group is an e-commerce and creative services company with a passion for growing today’s best lifestyle brands. In a few...

So what is an influencer? Who are they and why do thousands of people follow their every move? What makes these individuals trustworthy...

We all want to maximize our on-site conversion rate and the solution to that oftentimes lies within simple landing page adjustments....

Apple's iOS 14 created a buzz in the market even before launching for not all right reasons. Customers, advertising agencies, and...

TikTok has seen a meteoric rise in popularity over the last several years. It’s left many to wonder if the popularity of this social...

Building the future version of our company via brand building is difficult to juggle with generating immediate revenue using direct...