Acquire New Customers By
Leveraging Sponsored Content
How Does Sponsored Content Work?
We leverage content as a primer to drive traffic, inform & create 3rd party validation to ultimately drive conversions. We have our own publications to host content on.
1. Leverage an ad from a publication
2. We create in house content that educates and sells the products
3. Each content piece links out to the respective client site
Have you ever clicked on an article to learn about a brand or product? At DigiCom we operate and work with a network of publishers to develop articles and host on sites. We then drive paid ads from the publisher handles for a less intrusive ad experience.
This results in a funnel that allows to educate users on the brand focusing on who they are, what they do, and why you need them. We leverage this strategy to acquire new customers focusing on your CPA/ROAS goals.
Our in-house team develops the content
We whitelist the publishers from our network
We create and drive ads to the content pieces
Then we track users to measure success through purchases and report back to you we’re performing