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INDUSTRY INSIGHTS

Performance, creativity, and unfiltered takes, straight from the frontlines of modern marketing

Are You Measuring the Right Metric? When to Focus on ROAS vs. CPA
September 9, 2025

Are You Measuring the Right Metric? When to Focus on ROAS vs. CPA

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How to Use Competitor Analysis to Spot Gaps in the Market
March 28, 2025
September 9, 2025

How to Use Competitor Analysis to Spot Gaps in the Market

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Thinking About a Rebrand? Here’s What to Consider
March 20, 2025
September 9, 2025

Thinking About a Rebrand? Here’s What to Consider

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Creative Fatigue: What It Is and How to Overcome It
March 20, 2025
September 9, 2025

Creative Fatigue: What It Is and How to Overcome It

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Why Empathy Matters More Than Ever in Marketing
March 20, 2025
September 9, 2025

Why Empathy Matters More Than Ever in Marketing

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Top Insights from This Year’s Digital Marketing World Forum
March 13, 2025
September 9, 2025

Top Insights from This Year’s Digital Marketing World Forum

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Brand Awareness: Why Collaborations Are the Future
March 13, 2025
September 9, 2025

Brand Awareness: Why Collaborations Are the Future

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Influencer Marketing: A Powerful Way to Grow Your Brand
March 13, 2025
September 9, 2025

Influencer Marketing: A Powerful Way to Grow Your Brand

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Trends in Marketing: Ride the Wave or Let It Pass?
March 6, 2025
September 9, 2025

Trends in Marketing: Ride the Wave or Let It Pass?

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What’s Your Story? Unlocking the Power of Storytelling in Marketing
March 6, 2025
September 9, 2025

What’s Your Story? Unlocking the Power of Storytelling in Marketing

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How to Reach Your Audience with Smarter Retargeting and Drive Real Results
March 6, 2025
September 9, 2025

How to Reach Your Audience with Smarter Retargeting and Drive Real Results

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Understanding Marketing Funnels: A Strategic Approach to Converting Leads into Loyal Customers
February 26, 2025
September 9, 2025

Understanding Marketing Funnels: A Strategic Approach to Converting Leads into Loyal Customers

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When to Pivot Your Marketing Campaign: Key Strategies for Staying Adaptable in Changing Markets
February 26, 2025
September 9, 2025

When to Pivot Your Marketing Campaign: Key Strategies for Staying Adaptable in Changing Markets

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Customer Acquisition Costs (CAC) and Key Metrics You Need to Know (Quick Guide)
February 26, 2025
September 9, 2025

Customer Acquisition Costs (CAC) and Key Metrics You Need to Know (Quick Guide)

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The Role of Customer Retention in Reducing Overall CAC
February 19, 2025
September 9, 2025

The Role of Customer Retention in Reducing Overall CAC

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The Psychology of Checkout: Why Customers Abandon Carts (and How to Fix It)
February 19, 2025
September 9, 2025

The Psychology of Checkout: Why Customers Abandon Carts (and How to Fix It)

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Gen Alpha: The Consumers of Tomorrow, Shopping Today
February 19, 2025
September 9, 2025

Gen Alpha: The Consumers of Tomorrow, Shopping Today

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Why Short-Form Content is Redefining Engagement
February 12, 2025
September 9, 2025

Why Short-Form Content is Redefining Engagement

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Why You Click: The Psychology Behind High-Converting Marketing Hooks
February 12, 2025
September 9, 2025

Why You Click: The Psychology Behind High-Converting Marketing Hooks

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The Future of Customer Data in a Privacy-Conscious Era
February 12, 2025
September 9, 2025

The Future of Customer Data in a Privacy-Conscious Era

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Aligning KPIs with Business Strategy: Best Practices for 2025
February 5, 2025
September 9, 2025

Aligning KPIs with Business Strategy: Best Practices for 2025

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How Buyer Personas Have Evolved in a Digital-First World
February 5, 2025
September 9, 2025

How Buyer Personas Have Evolved in a Digital-First World

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How AI is Shaping the Future of Personalized Marketing
February 5, 2025
September 9, 2025

How AI is Shaping the Future of Personalized Marketing

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Why UGC is Key to Building Thriving Social Media Communities in 2025
January 29, 2025
September 9, 2025

Why UGC is Key to Building Thriving Social Media Communities in 2025

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