Finding Your Brand Voice: What It Is and How to Get It Right

Ever read something from a brand and instantly knew who wrote it, without even seeing the logo? That’s the power of brand voice. It’s more than a tone or a tagline. It’s how your brand sounds, feels, and connects with people on the other side of the screen. And when done right, it builds trust, loyalty, and real recognition.

What is Brand Voice?

Brand voice is the unique way your company communicates with the world. It’s the consistent personality you bring into everything, from emails to social posts to your website. Think of it as the “how” behind your message, not just the “what.”

Voice vs. Tone: What’s the Difference?

Before we go further, it’s helpful to clear up a common confusion: voice and tone aren’t the same thing. Your brand voice is like your brand’s personality, it stays consistent over time. Tone, on the other hand, can shift depending on the situation.

For example, your brand might always sound approachable (that’s voice), but you’ll speak with a more serious tone in a crisis email than in a playful product launch post. Think of voice as who you are and tone as how you speak in different moments.

Why Is It Important?

Because people don’t just buy products, they connect with brands. A strong, authentic voice helps your audience feel like they know you, and that can be the difference between scrolling past or clicking through.

How to Create Your Brand Voice

Know your company’s mission

Your brand voice should reflect your company’s purpose and how you approach it. Are you aiming to educate, entertain, empower, or a little of everything?

Whether you lean nurturing and supportive or witty and bold, your voice should reinforce your mission. If it doesn’t, it can feel disjointed or confusing.

Know your audience

To connect with your ideal customer, you need to speak their language, literally and emotionally. That goes beyond dropping the right buzzwords. Today’s audiences are savvy; they can tell when they’re being sold to. A genuine understanding of who they are, what they care about, and how they talk is key.

Make a list of Do’s and Don’ts

Defining your voice also means knowing what it’s not. Creating a list of do’s and don’ts can be surprisingly helpful, especially when you’re collaborating with marketers or copywriters. It sets clear boundaries and keeps your messaging consistent across the board.

Research your current tone and voice

Before you build a new brand voice, take stock of what you sound like now. Is your tone consistent across platforms, or does it shift from post to post?

Review your top-performing content and ask: what’s working, and why? This reflection can shape a voice that not only fits your brand, but actually resonates with your audience.

Final Thoughts

Your brand voice isn’t something you choose once and forget, it’s something you refine over time. The more you understand your mission and your audience, the easier it is to stay consistent. Great brand voices aren’t just heard, they’re felt. And when yours clicks, it becomes one of your most powerful marketing tools.

Summary:

Brand voice is how your company expresses itself across all touchpoints.
A strong voice builds trust and helps your audience connect with your brand.
Start by aligning your voice with your mission, knowing your audience, and staying consistent.

SO, WHERE DO YOU FIND THIS PARTNER?

Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.