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INDUSTRY INSIGHTS

Performance, creativity, and unfiltered takes, straight from the frontlines of modern marketing

Contextual vs. Behavioral Advertising: Choosing the Best for Your Campaigns
January 29, 2025
September 9, 2025

Contextual vs. Behavioral Advertising: Choosing the Best for Your Campaigns

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Paid Marketing in 2025: Winning Strategies to Keep You Ahead
January 29, 2025
September 9, 2025

Paid Marketing in 2025: Winning Strategies to Keep You Ahead

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How to Leverage Competitor Search Terms Without Blowing Your Budget
January 24, 2025
September 9, 2025

How to Leverage Competitor Search Terms Without Blowing Your Budget

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Debunking ROAS Myths: When High Returns Can Actually Hurt Growth
January 24, 2025
September 9, 2025

Debunking ROAS Myths: When High Returns Can Actually Hurt Growth

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How to Scale Your Ads Without Losing Efficiency
January 24, 2025
September 9, 2025

How to Scale Your Ads Without Losing Efficiency

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What Makes Low AOV Products a Hit on TikTok?
January 17, 2025
September 9, 2025

What Makes Low AOV Products a Hit on TikTok?

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Dynamic Creatives vs. Branded Ads: Which One Drives Conversions?
January 17, 2025
September 9, 2025

Dynamic Creatives vs. Branded Ads: Which One Drives Conversions?

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What Do Marketers Really Need to Know About DMARC?
January 16, 2025
September 9, 2025

What Do Marketers Really Need to Know About DMARC?

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How We Reduced Customer Acquisition Costs While Keeping Costs Low
January 10, 2025
September 9, 2025

How We Reduced Customer Acquisition Costs While Keeping Costs Low

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5 Ad Targeting Mistakes You Can’t Afford to Make
January 10, 2025
September 9, 2025

5 Ad Targeting Mistakes You Can’t Afford to Make

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The One PPC Strategy No One's Talking About
January 10, 2025
September 9, 2025

The One PPC Strategy No One's Talking About

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Using Zero-Party Data to Get the Most Out of Your Campaigns
January 3, 2025
September 9, 2025

Using Zero-Party Data to Get the Most Out of Your Campaigns

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Are Your Broad Match Keywords Strategy Working?
January 2, 2025
September 9, 2025

Are Your Broad Match Keywords Strategy Working?

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Why A/B Testing Isn’t Enough and What to Do Instead
January 2, 2025
September 9, 2025

Why A/B Testing Isn’t Enough and What to Do Instead

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The Secret to Bigger Orders? It’s in Your Post-Purchase Emails
December 27, 2024
September 9, 2025

The Secret to Bigger Orders? It’s in Your Post-Purchase Emails

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Customer Retention or Acquisition? The Answer May Surprise You
December 27, 2024
September 9, 2025

Customer Retention or Acquisition? The Answer May Surprise You

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Why January Is the Perfect Time to Experiment with Your Ads
December 26, 2024
September 9, 2025

Why January Is the Perfect Time to Experiment with Your Ads

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The Hidden Opportunities in Ad Placements Most Marketers Ignore
December 5, 2024
September 9, 2025

The Hidden Opportunities in Ad Placements Most Marketers Ignore

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Are Manual Campaigns Dead? Or Should You Rely Entirely on Automation?
December 4, 2024
September 9, 2025

Are Manual Campaigns Dead? Or Should You Rely Entirely on Automation?

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Why Over-Optimising Campaigns CAN Be a Bad Thing
December 4, 2024
September 9, 2025

Why Over-Optimising Campaigns CAN Be a Bad Thing

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The Secret to Nailing Search Intent (Most Marketers Miss This!)
November 28, 2024
September 9, 2025

The Secret to Nailing Search Intent (Most Marketers Miss This!)

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5 Holiday-Themed Email Ideas Your Audience Will Actually Love
November 28, 2024
September 9, 2025

5 Holiday-Themed Email Ideas Your Audience Will Actually Love

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Now You Can Combine First-Party Data with Google Analytics
November 28, 2024
September 9, 2025

Now You Can Combine First-Party Data with Google Analytics

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Effective Ad Strategies for the Holiday Rush
November 21, 2024
September 9, 2025

Effective Ad Strategies for the Holiday Rush

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