Technology's potential is something we witness every day, and as it advances, so do trends in digital design. Today, we'll be discussing the latest UI/UX trends.
If your business is online(which I’m hoping it already is), you know how important UI/UX truly is. It not only makes your website look aesthetically pleasing but also improves the overall user experience.
If you’re looking to improve your UI/UX designs, you’ve come to the right place! We've compiled seven trends that are revolutionizing the game to help you keep one step ahead of the curve.
Let’s get started!
Virtual And Augmented Reality (VR & AR)
For various sectors, several businesses are creating hybrid processes that combine our physical and digital experiences to support socializing in the digital age. Some use scenarios include furnishing a blank space using AR before purchasing furniture, and supply chain managers navigating a warehouse in real-time to improve shipment efficiency.
It's expected to become easier for everyone to embrace and spread AR/VR technology as a result of how it's being created and marketed.
It used to be difficult to create animations for websites and mobile apps as developers had to constantly choose between animation quality, site performance, and app size. A lot has changed since then. With the addition of libraries like Lottie Files, bandwidth changes, and other factors, designers may now produce beautiful animations with small file sizes and seamless operation.
Experienced designers may now add motion design to their framework thanks to the adoption of these technologies. We have no doubt that as time goes on, animations will become more and more prevalent in designs, not only to make them more dynamic and aesthetically pleasing but also to make the user experience more seamless and to wow them with amazing micro-interactions.
Remember when Instagram first introduced dark mode in 2019? It has then become a popular trend with Whatsapp joining the bandwagon too. Dark mode has already become a popular choice among designers for websites and mobile applications.
Dark UI design is anticipated to grow in popularity as a result of the introduction of two different types of dark mode by Apple and Android (Force Dark Mode and System Dark Mode), as well as the release of dark versions of popular email programs by Google and Microsoft. Dark mode on mobile devices is quickly taking over as the user choice not only because it looks cool but it also reduces eye strain and screen glare.
Users aren't the only ones benefiting from dark mode; designers are also becoming more and more drawn to the mesmerizing tones, precise lines, and distinct separations that are included in a dark user interface.
Accessible design is in high demand right now, and we expect (and hope) that it will be more widely recognized as a need rather than an option. When developing a website or app, it's crucial to keep in mind how users with permanent, temporary, or situational limitations interact with it. This way, you can develop something that everybody is able to utilize and enjoy.
Gesture recognition software, voice input, a completely responsive layout, consistent navigation, accessible audio/video features, transcripts, captions in audio/video material, and high-contrast color schemes are all examples of accessible design. Make sure you adopt an accessibility-first strategy in all you do.
Examples of how we live in a hyper-personalized era include Netflix's curated TV recommendations, Sephora's buying recommendations, and Shopify's pre-made playlists. Designers are responding to the consumers' individual demands and working to connect with them in a way that respects them and evokes an emotional response.
Businesses (particularly those involved in eCommerce) profit from personalization since it allows them to target potential consumers with data. Moreover, it benefits users by giving us a more streamlined online experience and the information we need without having to ask for it.
Voice User Interface
With the rising popularity of voice commands for user interaction, it is not surprising that this is one of the newest UI ideas that will take off in the future,
Websites and apps may benefit greatly from the simplicity, efficiency, and convenience that voice user interfaces (VUIs) can bring. Voice commands may be added to allow users to browse a website or app or even reply to simple inquiries.
It is obvious that having a VUI may be beneficial for many organizations as more and more consumers become accustomed to using voice commands to engage with technology.
Positively Transforming Negatives
I’m sure we’ve all come across the dinosaur game on Google when our Internet wasn’t working. That was a creative way to keep users on-site. It all comes down to making the annoying error messages and wait periods associated with 404 and loading sites into good experiences.
Companies need to be aware that 25% of web users will leave a page that takes longer than 4 seconds to load. Thus, if a 404 or loading page is going to appear, make sure it has crazy animations, amusing clips, or humorous visuals that are consistent with your brand style. Interactivity will keep visitors interested in and intrigued by your brand experience rather than prompting them to leave.
Give your users something entertaining to do in the meantime if your experience is content-heavy and calls for a loading indication, for instance. It highlights the humorous, human aspect of your business while enhancing cohesiveness and uniformity in your design. Also, it's crucial to provide the user with a course of action and instruct them on how to do it. Visitors will be grateful for the care and consideration put into every area of the experience, which will increase their faith in your company and help you connect emotionally with your audience.
In the future, websites will be more attention-grabbing than ever. Businesses are starting to accept the concept that we could always gravitate toward more distant, online work or business encounters and possibly relish the in-person times in a different way, which is fueling the rapid growth of the collective shift towards online experiences.
The realm of UI/UX design remains at the forefront of this transformation, and it is up to experience designers to pave the way for a more human-centered future.
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.