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Web Accessibility Initiative (WAI) : What Is It?

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In 1997, the White House collaborated with World Wide Web Consortium (W3C) to develop The Web Accessibility Initiative (WAI). The Web Accessibility Initiative (WAI) was created as a means of assisting in the improvement of website accessibility for those with disabilities. The WAI is applicable to all categories of impaired people, including the aging population.

The WAI aims to improve online accessibility for anyone with speech, hearing, cognitive, neurological, physical, and visual difficulties. What the group refers to as "inclusive design" is primarily responsible for achieving this. These characteristics include some of the following:

  • Keyboard Compatibility

  • Large Fonts for Links

  • Clear Layout and Design

  • Customizable Text

  • Buttons and Controls

  • Text-to-Speech

  • Voice Recognition

  • Understandable Content

  • Colors with Good Contrast

  • Notifications and Feedback

  • Video Captions

Web content, software, and authoring tools are some of the resources that designers and developers may use to build a website that's accessible to everyone including those with disabilities.

Guidelines for Accessible Rich Internet Applications (WAI-ARIA) and Web Content Accessibility (WCAG)

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WAI's efforts resulted in recommendations that developers, designers, and other IT professionals should utilize on a daily basis. WCAG and WAI-ARIA have been two of the most widely utilized standards and applications.

A standard for online accessibility is called the Web Content Accessibility Guidelines (WCAG). WCAG was developed with the aim of harmonizing accessibility standards and clearly defining technical norms. The following are the four principles (P.O.U.R. ):


Individuals should be able to recognize material and aspects using their senses. For instance, if a website's navigation varies from page to page, users will need to re-learn it, which will not be a pleasant experience.


Users should be able to operate the page's buttons, controls, navigation, and other interactive features with ease. As an illustration, websites should be keyboard-operable and have the same navigational features as those available when a mouse is used.


People should be able to understand the information on your website and take something away from it. Giving the reader a definition of acronyms or jargon is one way to do this.


Websites should be accessible across a wide range of technologies. For instance, websites have to be usable by a variety of browsers and screen readers.

Success requirements for each WCAG guideline are divided into three categories: A, AA, and AAA. AAA is often only used for specialized audiences, whereas AA is regarded as the best kind of assistance.

Rich Internet Application Accessibility

In order to provide an accessible experience for specially coded interactive activities, WAI also developed the WAI-ARIA standard or Accessible Rich Internet Applications. For instance, WAI-ARIA offers advice on how to develop user interface elements and dynamic content that are accessible.

For instance, ARIA may assist developers in breaking up the website into sections, much like a table of contents in a book, to make it simpler for users to traverse. ARIA specifies how assistive technology should operate. Websites may be made accessible to all users with the aid of WAI-ARIA guidelines and principles.

How To Start With Web Accessibility: Guidelines & Tutorials

In order to help designers, authors, and developers better incorporate Web accessibility, WAI offers several well-written, role-based materials. These include coding, creating and presenting material, markup, and graphic and user interface design. Visit Tips for Getting Started with Web Accessibility to find these resources.

Additionally, WAI offers a list of "Easy Checks" for Web accessibility, most of which may be incorporated with little effort. Examples include meaningful page headers, headings that are well-coded, improved contrast ratios, and form components that are clearly identified.

Why Should You As A Marketer Invest In Web Accessibility?

Web accessibility is more crucial than ever because of our aging population as well as the amazing potential of technology to level the playing field for individuals with all impairments.

An agency or institution's ability to provide a more inclusive Web experience for all users is increasingly seen as a wise financial investment that will pay off in a number of ways, including increased customer base, increased employee productivity and retention, lowered risk of legal action, improved search engine optimization, and improved public relations.

The difficulties in making the Web more accessible frequently have less to do with technological barriers and more to do with raising awareness of disability.


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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