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How to Choose the Perfect Content for Marketing on Instagram

Instagram is a fantastic tool for marketers, especially with the release of Instagram Collabs that makes it all the easier to increase outreach. It needs to be part of your marketing efforts in 2022.

The social media platform is centered around photos but you can also use videos, texts and GIFs to help market your products. There are so many cool ways to promote your brand and company, and opportunities to take your storytelling to the next level.

Instagram is obviously a well-used platform and with that high usage means competition. You need to stand out from the competition.

Here are some tips for the types of content you want to post on Instagram.


Let’s start with a basic recommendation.

Your photos, videos–which can be up to 60 seconds–or reels–which can be up to 15 seconds–need to be compelling and exciting.

You can decide whether or not to have sounds, but you need to have compelling content. Think of sometime that your customers will want to see.

Make sure you account for the possibility that your video isn’t heard at first, so don’t be too reliant on sound at the beginning.

But if you can hook your users right away, it will go a long way toward ensuring your Instagram efforts are reaching their full potential.


User-generated content–also known as UGC–is a fantastic tool and needs to be in your marketing efforts. It lets your customers get in on the action.

Sharing posts that your company has been tagged in shows that you value your customers’ opinions, and can entice them to post knowing they could end up on your page.

You can even make the post your own by creating an original caption with a shoutout to the user and a link to the product. It combines the best of all worlds.

Photos can also be shared in your Instagram Story feed.


Not everyone is born a comedian but the odds are your posts will do better if people laugh. Think of how many times you’ve gone on Instagram yourself and just scrolled through video after video. Now, think of which videos resonated the most. We’re drawn to funny clips.

If you have a funny post – and, again, don’t cross lines – you increase your chances of outreach since individuals will be more likely to share the post with friends.

Make people laugh and it can go a long way.


Don’t be afraid to jump in on current events.

Now, you have to be able to walk a fine line here and use good judgment. You don’t want to offend your followers or use a traumatic event to sell merchandise.

But if there’s something going on – think holidays, special days, animal appreciations, etc. – you can have fun, themed posts that resonate with your users.

This can particularly work for food or animal marketers. Everyone loves a photo of a puppy or kitten or some specific food that celebrates International (insert food) day.


One of Instagram’s top selling points is how authentic and real it is. You’re seeing snapshots of people’s lives and what goes on in their world.

A perfect example of how to go that extra level to showcase authenticity and realness is to post behind-the-scenes content that takes your followers behind the curtain.

You can use candid photos to showcase a typical day in the life or how you set up a particular advertising shoot. It showcases a side of your company that they otherwise would not see, and can help build loyalty since customers feel they know you better.


Numbers can be great accompaniments to your posts, especially when they help drive home a powerful message. Since Instagram is focused on photos and videos, you can use text overlay to showcase a revealing statistic that displays a stat your customers need to know.

You can even make these posts super simple with the text over a plain background, although you should obviously have some color scheme in there.


If you are trying to promote content, Instagram can be quite helpful.

Since Instagram is a visual platform it already provides a bonus since readership is boosted by 80% when it has color, according to Xerox.

Here’s how you make it work on Instagram. Take an exciting image that you have and use a caption to promote your content with a link.

This allows your audience to see the photo, see the caption that details what you’re promoting and have a clear link so that your users can follow it.

We hope these tips have helped you gain a better understanding of how to use Instagram to upgrade your marketing efforts. Instagram can be a wonderful tool that helps increase engagement, outreach and profits. Be sure to keep checking Digicom for the latest articles, tips and strategies for all of your marketing needs!


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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