We’re just going to state the obvious here, digital marketing is a field that’s always evolving. Whether it's a new platform, the latest update, or some new rules to play by, there are always changes to keep up with. As a digital marketer, staying on top of your game is not an advantage at this point, it's a necessity.
So, how do you keep up with the ever-changing digital marketing scene? Easy – follow your favorite digital marketing blog. Here at Digicom, we try our best to post the latest updates daily and today, we’re going to dive into what we predict will be the top digital marketing trends in 2024.
Interested to know what's coming? Stick around!
Conversational Marketing And AI-Driven Interactions
In 2024, we're witnessing a shift towards conversational marketing that's changing how brands interact with customers. Waiting around for responses is so last season – today's customers want instant answers and solutions.
The reason we’re saying this is because well, think about it, if you have a question and there are two options to have it answered: one is to email the brand and the other is to chat with an agent. Which one would you pick? Of course, chatting with an agent. That would save you so much time and you can get your answers on the spot.
Now, as a customer, wouldn’t you go back to a brand that can answer your questions in real time. Not to mention, this also shows that the brand values customer experience ensuring their customers get what they want when they want it. It's a customer-centric approach that benefits everyone involved.
Now, with AI-powered chatbots and virtual assistants, brands are stepping up their game by engaging with customers in real time, addressing questions and helping them make decisions. At the end of the day, it's all about providing a smooth, personalized experience that not only boosts customer satisfaction but also leads to more conversions.
Virtual Reality And Augmented Reality Integration
The lines between the virtual and reality are getting blurrier by the day, thanks to the rapid evolution of VR and AR technology. Marketers will be taking advantage of this opportunity to create highly engaging, immersive experiences for customers.
For example, instead of taking time off your day to go shopping for a new pair of sneakers and trying on multiple pairs in the store, you could simply shop online. Now I know what you must be thinking, but how will I know if it looks good on me?
You could simply strap on a VR headset and see how each style looks on your virtual feet. Not only is it more convenient, but it also allows for a more personalized shopping experience. AR could even allow you to see how a pair of shoes would look with different outfits in your closet, without ever stepping foot in a store.
This is just the tip of the iceberg when it comes to the potential of VR and AR. As this technology becomes more widespread, brands will be on the lookout for creative ways to incorporate it into their marketing. From product demonstrations to interactive customer experiences, the sky's the limit! It's like we're living in the future!
Video Marketing And Short-Form Content
Video content has been around for a hot minute. However, with attention spans shrinking faster than ice cream on a hot day, bite-sized videos are hitting the sweet spot for today's audience.
Brands are taking notice and using short-form videos to tell stories, launch products, and even showcase customer reviews- all in a way that fits perfectly with today's busy, on-the-go lifestyle, making it easy for viewers to consume and retain information. It's like the fast-food version of marketing: quick and convenient.
For example, have you ever scrolled through TikTok and come across a video from a makeup brand? In just 15 seconds, they are able to showcase a new eyeshadow palette and then demonstrate how to create a bold smoky eye look. It's a quick, visually appealing, and engaging way to learn about a new product and feel connected to the brand. And the best part? It doesn't require a huge time commitment!
In 2024, marketers are going to be adopting this approach to engage with their audience. No one wants to sit through a 10 minute blog post. People would rather be entertained by a short formed video that is quick and straight to the point.
Relying on First Party Data
In case you haven’t heard, Apple and Google are changing the game by putting the brakes on third-party data. Why? Because they want to give customers more control over their privacy. In 2024, it's pretty clear – marketers need to switch gears and start relying more on first-party data to stay ahead.
What is first party data? First-party data is information they get straight from customers who willingly share it. As customers, this happens when you interact with a brand on their website, app, or other direct ways. Why do people today prefer this? Because it's data that customers have knowingly given, which tends to be more reliable and, most importantly, it's obtained with consent.
Examples of first-party data? Glad you asked:
Website Analytics: Tracking user behavior on your website. What pages are they visiting? How much time are they spending? This info helps marketers understand customer interests.
Customer Surveys and Feedback: What better way to obtain data than direct feedback from customers? Whether through surveys, reviews, or comments, it's information straight from the source.
Purchase History: Keep tabs on what customers buy, how often, and when. This helps in tailoring future offerings and marketing strategies.
Email Engagement: How potential clients interact with your emails gives clues about their preferences. Are they opening, clicking, or ignoring?
Social Media Interactions: Monitoring social media engagements, from likes to comments, helps paint a picture of what resonates with your audience.
Retargeting: Brands can use first-party data to retarget customers who have visited their website or abandoned their cart, resulting in higher conversion rates.
Customer loyalty: First-party data can also be used to identify and reward loyal customers, leading to increased retention and customer lifetime value.
ALSO READ: iOS 17 Drops - Privacy Party or Puzzle?
Leverage AI, Work Smart Not Hard
Artificial intelligence (AI) is the talk of town, everyone uses it. It’s time marketers embrace AI and incorporate it into their marketing strategies.
Now when we mention AI, we’re not just talking about ChatGPT helping marketers churn out marketing content. AI has evolved so much, there are so many other ways you can leverage AI to boost your strategies. For example:
Recommendation Engines: Let AI check out what users are up to and recommend content personalized just for them. Like Netflix – 80% of what you watch is thanks to those tailored suggestions, making you binge-watch a bit longer.
Data Analysis: AI tools can help marketers look into complex sets of data, finding hidden insights like trends, preferences, and patterns that you'd probably miss doing it manually.
Personalized Content: According to Epsilon's research, 80% of people are more likely to buy from a brand that gives them personalized experiences. AI makes it happen by customizing content to what each person likes, making them more interested leading to increased conversion rates.
Final Words
As we step into 2024, the future of digital marketing promises an exciting evolution. It’s all about seizing opportunities, creating immersive experiences, and navigating the digital world with agility.
The only question is: Are you ready?
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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