In today's digital age, the question isn't so much 'Should I have a website?' but rather 'How can I make my website work for me?'
Having a website is like having a presence on the internet. It's where people go to find information about you, your business, or what you do.
Think of it this way: when you want to research something, where do you look first? Chances are, it's online. Having a website means you're open for business 24/7, and people can find you at any time, from anywhere.
While social media is good, a website is your own controlled space. You decide how it looks and what information it contains. Also, having a website gives you opportunities to promote what you offer.
Plus with the right implementation of SEO, you can make your website easier to find on Google, helping people find you when they're looking for something specific.
Having a website isn't just about being on the internet; it's about using the online space to your advantage. It's your space, your way, and your chance to reach more people in the digital world.
It’s The First Thing People See
The first impression your website gives is super important. When someone lands on your site, it forms an impression right away – could be good, could be bad. This initial vibe depends on how your website looks, its overall feel, and how easy it is to use.
People don't stick around for long. In just a few seconds, they decide if your business is worth their time. If they don't find your website interesting, they might leave with a not-so-great opinion. That means you could lose potential customers to competitors.
That's why it's key to focus on what visitors see first on your website. Even if your products are excellent or your services are outstanding, how your website showcases them matters a lot. It's like the welcome mat for your business – you want it to make people feel invited, not push them towards another business.
Helps Build Credibility
A solid website helps you look reliable to customers. Before people make a decision to buy something, they often research the company online.
But here's the catch: your website needs to look professional. It's not just about showcasing your qualifications or top-notch products and services. It should also have a modern, attractive design and be easy for visitors to navigate.
People notice the visual stuff – the colors, fonts, and images. Using appealing visuals on your website can go a long way in building trust with your visitors.
And, this goes without saying but your business website should be user-friendly. This means it should work well on both phones and computers, be easy to navigate, load quickly, and have good organization.
When the user experience (UX) falls short, 50% of users are likely to opt for your competitors instead. That’s a lot of customers you’re losing!
Visitors should be able to smoothly use your website on their phones and computers and have a similar user experience. A hassle-free and enjoyable overall experience will make your website more attractive to potential customers, ultimately boosting your online credibility.
Reaching a Broad Audience
We’ve all seen retail shops try out fun things to get more people to come to their actual stores. They set up cool window displays, put up decorations, and use bright colors to catch attention and bring in more customers for in-store shopping.
However, with the increasing popularity of online shopping, these tactics don't guarantee the same results. People opt for online shopping because it's convenient, prices can be competitive, and there's a wider variety of products available.
Creating a well-functioning website increases the chances of turning visitors into potential customers. Without a website, a business is confined to a local audience and misses out on reaching a wider market. Having a website allows you to connect with customers beyond geographical boundaries.
Whenever people are on the lookout for a good deal, a new product or service, or a trustworthy supplier, they usually go online. A professionally designed website is equipped with search engine optimization (SEO), making it simpler for potential customers to discover your company and get acquainted with what you offer.
Getting a professional website doesn't have to cost you an arm and a leg these days. There are plenty of affordable website development packages out there that won't break the bank. The cost depends on what bells and whistles you want for your site. But once it's up and running, you'll realize it's a solid investment.
Now, if you compare that to owning or renting a physical store, it's a whole different story. Having a brick-and-mortar place can be crazy expensive these days. You've got the upfront costs of either buying or renting the space, and that's not even the end of it. There are hidden expenses like utility bills, hiring and paying workers, maintaining the physical space, and more.
But with a website, once you've covered the initial development and setup costs, the ongoing maintenance is much more affordable. Plus, think about the potential customers and sales your website can bring in – it's a cost-effective way to boost your business without the hefty expenses of a physical store.
Websites Are Available 24/7
When we mentioned that online shopping is much more convenient, this is what we mean. Having an online store means your customers can buy from you anytime, anywhere.
Unlike your regular stores that have limited open hours, a website is like having your shop open 24/7, all year round. It's pretty tough for small businesses and startups to keep the connection with customers after regular office hours or late at night.
But with a website, you can give both your regulars and potential customers the convenience of checking out your products even when your physical store is closed.
Plus, with all the great features and extras, visitors can easily reach out to you, sign up for products, schedule appointments, and even buy items from your website, even if you're not at your desk or the shop is closed.
This not only helps you but also makes things easier for your customers, boosting sales and building trust.
Having a business website isn't just about launching a campaign and calling it a day. The analytics built into your website can give you detailed insights into how well your efforts are paying off.
Your website's analytics can show you how those online efforts are performing. It's like having a report card for your marketing strategies.
Setting up tools like Google Analytics (which is free, by the way) does more than just figuring out if your website is giving you good returns. Here are some other metrics analytics can show you:
Traffic Sources: It shows where your visitors are coming from – whether it's through search engines, social media, or other websites.
Popular Pages: Analytics can tell you which pages on your site are getting the most attention.
User Behavior: You can see how people move around your site, what they click on, and how long they stick around.
Demographics: Find out who your audience is - their age, location, interests, etc. It helps you tailor your content to fit their preferences.
Bounce Rate: This tells you how many visitors leave your site without exploring further. A high bounce rate might mean something needs tweaking.
Conversion Rates: If you have specific actions you want visitors to take (like filling out a form or making a purchase), analytics can tell you how many are actually doing it.
Analytics gives you the details on all sorts of data, from how people interact with your site to what they do when they visit.
In conclusion, a website serves as a powerful platform to connect with customers and showcase your products and services.
Developing a well-designed website should not be underestimated, as it has the potential to reach a broad audience and enhance your revenue. There's no denying its impact on boosting your overall business performance.
It's not just about having a visually appealing online presence; it's about having a website that communicates, "We take our business seriously."
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.