Feeling like your TikTok views have hit a brick wall, despite pulling out all the stops?
You have the perfect video—great content, catchy music, and an eye-catching thumbnail. You hit “post” with confidence, only to watch your views trickle in slower than a Monday morning. Frustrating, right?
You must be wondering if the TikTok algorithm has a vendetta against you or if there’s a trick to get your videos back in the spotlight.
The truth is, everyone's wondering the same thing so you're not alone! TikTok's algorithm has been a little hard on everyone.
With that being said, don’t throw in the towel just yet! With a little tweak or a different approach, you can turn things around.
Let’s dive into some tips that could be just what you need to turn things around.
Make the Most of the First Few Seconds
Grab their attention right away, or they'll scroll right past. TikTok moves fast, so there's no time for long intros—your hook needs to make them stop. If you can keep viewers watching, TikTok's algorithm will notice and start sharing your content with more people.
Those first two seconds are everything. They decide whether someone keeps watching or moves on. This is your moment to make an impression and get them to engage.
The algorithm also tracks how long people stick around, which impacts how widely your video gets shared. Even though just a quick glance counts as a “view,” it’s really important to keep them watching until the end. TikTok loves videos with high completion rates and will push those out more on the For You Page.
So, how do you maintain your audience's attention? Tap into their curiosity and provide value. Grab their interest right from the start by teasing what’s coming if they stay (tutorials and recipes are great for this!), or try using captions that build suspense.
PRO TIP: Hook their curiosity from the get-go, and you’ll boost your chances of keeping them glued to the screen by 1.4 times!
Be Consistent
Here’s a tip: successful TikTok creators are regular posters. Top creators often upload 3-4 videos a day. If you want to increase your chances of going viral, you need to create and upload content daily using TikTok’s scheduling tools. Standing out on TikTok takes effort—there are no shortcuts.
If you only post 1-2 videos a week, your content is less likely to show up on others' For You feeds. The most successful TikTok accounts post several times a day. While posting daily might be challenging for a solo creator, aiming for at least one post a day is essential.
However, remember that quantity alone isn’t enough. Posting frequently without quality content won’t help you gain traction or engagement.
The more high-quality content you produce, the better chance you have of attracting and engaging an audience.
PRO TIP: Increasing your posting frequency won’t overwhelm your followers, as TikTok curates content effectively, unlike the experience on Instagram or Facebook where multiple posts a day can feel excessive.
Be Authentic
TikTok isn’t the place for super polished, buttoned-up content. According to TikTok’s 2024 trend report, brands that embrace their unique quirks and celebrate their culture really hit the mark with TikTok’s diverse audience.
The best content on TikTok is playful and a bit unpredictable, so go ahead and have some fun with it! Here are some examples of content you can try:
Personal Stories: Share relatable experiences or everyday moments that give a glimpse into your life or business.
Bloopers: Show the real, unedited side of things with outtakes or funny mistakes.
Day-in-the-Life: Give a behind-the-scenes look at your daily routine or the inner workings of your business.
Real-time Reactions: Capture genuine, spontaneous reactions to trending topics or challenges.
User-Generated Content: Share the videos your followers or customers create to bring in a fresh perspective and highlight different personalities.
Q&A Sessions: Answer questions from your audience in a candid and personal way.
Live Streams: Interact with your audience in real time, showing the unfiltered side of you or your brand.
Most TikTok users (65%) find overly professional videos from brands a bit out of place, and 77% enjoy seeing behind-the-scenes content or getting a peek into the brand’s personality!
Create High-Quality Videos
While keeping things authentic and unpolished can show your fun side, truly low-quality content won’t make it to the For You page.
What makes content “high-quality”? It’s not about having a fancy camera. It’s about clear visuals and sound. Make sure your audio is crisp, your lighting is decent, and you include some engaging edits or transitions. You don’t need special gear—just focus on making sure your videos are easy to watch and understand.
Keep it short…ish. TikTok allows videos up to 10 minutes, but the completion rate is crucial. To keep viewers engaged, avoid letting your videos drag on. Aim for videos to be at least 10 seconds long—TikTok’s sweet spot for making an impression.
Stick to vertical orientation (9:16) when filming. Even though there are rumours about TikTok testing horizontal options, most viewers watch content vertically on their phones. Make sure your videos fit this format.
Experiment with editing. Use TikTok’s built-in features like effects and text treatments. These tools help your content feel native to the platform and can increase its chances of appearing on more For You pages!
Add captions! Many TikTok users have their sound on, but there are plenty who watch videos in public or with the sound off.
Adding subtitles or captions helps keep your content engaging and accessible to everyone, no matter where or how they’re watching.
Engage with Other TikTok Users
Getting interactive on TikTok is a great way to boost your engagement and get your account noticed on more For You Pages (FYP). TikTok suggests a “react, respond, and remix” strategy to keep your content interesting and interactive.
Here’s how to do it:
React to trending content: Jump in on the latest trends and share your own take.
Respond to trending questions or prompts: Get involved in popular conversations.
Remix trending ideas with other creators: Put your own twist on trending themes.
You can use TikTok’s features like Duets, Stitch, and video replies to make this happen:
Stitch lets you take clips from other TikToks and add your own spin.
Duets let you record a video side-by-side with another user’s content.
Video replies let you create new content based on comments or questions from your previous posts.
By default, TikTok lets others use your content for Duets and Stitch. If you want to change this for a specific video, just tap the three dots icon, go to Privacy Settings, and adjust it there.
You can also turn off these features for your entire account, but that might mean fewer chances for others to engage with your content and less visibility.
Final Words
So there you have it—your guide to tackling those pesky low TikTok views. It can be super frustrating to watch your carefully crafted content get lost in the shuffle, but with a few tweaks and a fresh approach, you can turn things around.
So, get out there and try these tips. Your next viral hit might be just around the corner!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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