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Six AI Generative Features Instagram Can't Wait to Debut


A phone on airplane mode with Instagram app on it

In a world where technology is constantly pushing boundaries, Instagram stands at the forefront of evolution with its ambitious foray into the realm of artificial intelligence (AI). As we step into an era of digital transformation, Instagram's latest initiatives are captivating the imagination of millions.


Alessandro Paluzzi, a mobile developer, has revealed six potential generative AI functionalities that might be on the horizon for Instagram.


From AI-generated content labels that herald a new era of transparency to revolutionary AI chatbots that can engage with diverse personalities, Instagram is redefining the way we interact, share, and express ourselves. In this article, we delve into the exciting developments that are poised to reshape our digital experience, exploring AI's impact on content creation, communication, personalization, and even the art of photo editing.


Join us as we unravel AI-powered features that promise to elevate Instagram to new heights, all while addressing the critical questions of authenticity and transparency in this technological frontier. Welcome to the future of Instagram, where innovation knows no bounds.


Labels For AI-Created Content

Transparency is key. Instagram is working on a system to mark content that has been produced with the assistance of AI, aiming to differentiate and categorize such content.


This effort is a component of a larger campaign by Instagram to expand the use of AI across different features on the platform.


AI-Produced Summaries For Direct Messages

As part of its broader effort in generative AI, Instagram is also focusing on creating AI-generated summaries for direct messages.


This tool has the capacity to significantly transform how users communicate and engage on the platform, as it aims to improve user experience by offering condensed versions of conversations.


Although the specific workings of this functionality have not been disclosed, there is widespread expectation that it will incorporate AI-driven assessment to capture the fundamental aspects of conversations.


Generative AI Stickers

At the same time, Instagram might introduce AI-driven stickers for Stories as part of their upcoming features.


These stickers, powered by AI, are intended to add another dimension of interaction and customization. They have been created to be interactive and capable of being used multiple times.


AI Generated Comments

Even more fascinatingly, Instagram is considering enabling the generation of comments through AI.


The purpose of this feature is not entirely clear and could potentially give rise to questions about the genuineness of engagements within the platform. However, it could prove beneficial for prominent accounts by assisting them in responding to a high volume of comments on their posts.


Image Editing For Stories Enhanced By AI

Have you ever captured a photo and found the background undesirable? Typically, you would resort to a photo editing application to eliminate the background. However, thanks to this new Instagram update, you now have the option to edit the background directly within the app.


Instagram is leveraging AI's capabilities to streamline photo editing. An AI-powered tool currently in development for the Story editor is poised to enable users to effortlessly eliminate undesired elements from their photos.


This potential enhancement to the existing editing choices underscores the significant prowess of AI technology.


AI-Powered Chatbots Featuring Unique Personalities

Instagram is considering the integration of AI chatbots into messages.


These AI-driven agents would have the capacity to provide answers and offer guidance. Moreover, they boast a range of 30 distinct personalities, promising a more vibrant and interactive conversational encounter.


Nonetheless, it's important to highlight that as AI becomes more integrated, Instagram is committed to ensuring transparency about its utilization.




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