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Setting Up a TikTok Shop Isn't As Complicated As It Sounds

Tik Tok logo block

Hello there! 

If you're here reading this article, I'm assuming you're ready to dive into the world of online selling via TikTok Shop but not quite sure where to start. 

Well, I hope you got your cup of coffee ready because we've got just the thing for you: setting up your very own TikTok Shop! 

Now, I know what you might be thinking - "TikTok? Isn't that just for dancing and lip-syncing?" 

Oh, it's so much more than that! TikTok has blossomed into a marketplace where businesses of all shapes and sizes can thrive. 

The best part? As the title says, setting up shop on TikTok isn't nearly as complicated as it sounds.

In fact, we've broken it down into simple terms to guide you every step of the way. 

So, if you're ready to tap into millions of potential customers, boost your brand's visibility, and have a ton of fun along the way, let's dive in and get your TikTok Shop up and running in no time!

Setting Up Your TikTok Account

A mini trolley/cart in a yellow background

Getting Started

First things first, head to the TikTok Seller Center. This is where it all begins.

When you're there, pick your location to proceed with setting up your shop.

Sign Up

You'll need an account to start selling. If you already have a TikTok account, you can use it, but it's honestly better to create a separate new one just for your shop.

Sign up using your email or phone number, then finish up the verification process.

Setting Up Your Account

Tell TikTok about your business. Are you an individual seller or a registered company? Provide details like your address and the name of your shop.

Review and Approval

Once you've filled in the information, TikTok will take a look at your application. This usually takes about a day.

If everything checks out, you'll be asked for more details, like your shipping info.

Linking Your Account

Make sure your TikTok account is set to public and labeled as a business account.

Then, connect it to your shop. If you're using platforms like WooCommerce or Shopify, you can integrate them with your TikTok Shop for smoother operations.

Exploring the Features in the Seller Center

A person holding up their phone with the Tik Tok logo on it

Once your account is all setup and approved, it's time to explore the key features in the Seller Center. Here's what you should focus on:

Managing Orders and Products

You need to keep an eye on your orders and handle your product listings. There are separate sections for these tasks, so you can stay organized.

Using Marketing Tools

So, the Marketing section is where the magic happens. You can create campaigns, offer discounts, host giveaways, and even set up ads to get the word out about your products.

Checking Your Shop's Performance

Dive into the Analytics dashboard to see how your shop is doing. You'll get insights into things like sales, how engaged your customers are, and what they do in your shop.

Monitoring Your Account's Health

It's important to keep your shop in good shape to avoid any issues. Ensure you're fulfilling orders on time, providing great customer service, and keeping up the quality of your products. This way, you can steer clear of any penalties or violations.

Important Rules TikTok Shop Owners Must Know

A group of people discussing TikTok's rules while scrolling TikTok on their phones and laptops

Alright, are you getting excited about your TikTok Shop? Awesome, but hold on a sec! There are three things you need to keep in mind when it comes to running your online store:

Shipping Policy

So, for shipping, send out orders within three days after someone buys something. Try not to sell items that need to be made after it's ordered unless you can get it done super quick to avoid getting in trouble.

Getting Revenue

After you've sent out an order, you might take up to 15 days to get paid. So, make sure you're managing your money well to avoid running into problems with cash flow.

Helping Customers

If you run into any issues, reaching TikTok's support team might be tough. I know it’s not what you wanted to hear but that's just how things are sometimes. 

So, take a deep breath and try to be patient. Look for other ways to fix things fast and keep your customers happy and satisfied.

Should Marketers Take Advantage Of This Platform?

A man thinking

Honestly, it's about time marketers jump on TikTok because it's where lots of people spend their time. With over 1 billion users (no, we're not kidding), it's a great chance to reach a big audience! 

Plus, TikTok's setup makes it easy for your content to be interesting and fun, which means more people tend to engage with it. That's good news for marketers who want their content to get noticed.

I mean, I don’t know about you but I prefer an entertaining video over a lengthy blog post any day.

Also, TikTok helps content spread like wildfire. Your account can blow up overnight! 

However, do take note that most TikTok users are from the younger generation, so it's perfect for brands trying to connect with teens and young adults. 

And because TikTok focuses on being real, brands can build trust with their audience by being authentic. 

Lastly, TikTok advertising is not a one-size-fits-all strategy, so marketers can get creative with how they promote their products or services. Doesn’t that sound like fun?

So, what are you waiting for? Set up your TikTok Shop today!


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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