2023 Google Updates: AI-Generated Reviews And Product Ratings Policies

September 9, 2025

August 14, 2023

2023 Google Updates: AI-Generated Reviews And Product Ratings Policies

Starting from August 28, 2023, Google has made revisions to its Product Ratings policies concerning artificial intelligence (AI) and automated content.

The new policy reads:

To guarantee adherence, Google utilizes a blend of automated and human assessment approaches. Machine-learning algorithms will aid in this endeavor, while specifically trained experts will handle intricate situations that demand contextual understanding.

Extra Guidelines When It Comes To Rating Products

Spam: These policies emphasize Google's strong stance against spam, encouraging users to use the attribute to label irrelevant, repetitive, or nonsensical text as spam.

Personal and confidential information: In order to safeguard the privacy of reviewers, the policy prohibits the inclusion of personal and confidential details, phone numbers, email addresses, or URLs within review content.

Keep it clean: With the aim of maintaining a respectful and clean review environment, Google's policies disallow the use of obscene, profane, offensive language, along with content that is violent, defamatory, or involves personal attacks.

Malware & Phishing: Any form of illegal content, which includes unlawful links or content associated with malware, viruses, or harmful software, is strictly prohibited.

Final Words

In essence, Google's updated Product Ratings policies reflect a holistic approach to maintaining a trustworthy and valuable space for sharing authentic product experiences, contributing to the overall betterment of the online reviewing landscape.

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