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Launch Your Best Campaign Yet with This Checklist

Updated: Feb 5

As marketers, we find ourselves launching campaigns on the regular. Even with our best efforts, some hit the bullseye, while others might fall short.

Let’s be real, launching a new campaign always involves taking some risks. Though we can't predict exactly how the audience will respond, there are a few tricks to lower the chances of a campaign going south.

When it comes down to it, nailing a successful marketing campaign launch is all about getting the planning right! There are a few straightforward steps that can increase your chances of hitting the mark.

In this article, we'll share a few steps we go through before launching a campaign.  

Know Your Target Audience

Making your marketing campaign a hit is super important, but it's also rather obvious – you want people to like it, right? Sometimes we get so excited about putting our campaign out there that we forget to check if it's what our target audience actually likes.

Being passionate is awesome, but let's be real – it's better to spend your money on things that help your small business grow instead of just making you feel good. Make sure that the people you want to reach actually like what you're doing.

Take a moment to figure out who your ideal customer is. What do they need? What do they want? How do they decide to buy things? Knowing this is like the foundation of all your future marketing plans, and getting it right is super important for your success.

Know When & Where To Post

Make sure to check where your marketing content will be seen before launching it. Picking the right place and time for your campaign is just as important as targeting the right people.

Imagine this: you share your content on LinkedIn during the weekend – not many people are going to catch it. And when everyone logs back in on Monday, it's kinda old news!

Also, just because everyone's hyped about TikTok doesn't mean it's your thing. Stick to where your audience is. Don't waste your time and money on platforms they don't bother with.

This principle applies to both online and offline marketing: If you want potential customers to notice you, be where they are when they're there. To do that, you've got to understand what they're into, how they operate, and what matters most to them.

Once you’ve figured out where your target customers are, you can then use these sites to find information on the best times to post on your preferred social media platforms:

CoSchedule's "Best Times to Post" Guide: CoSchedule provides a comprehensive guide that includes peak posting times for various social media platforms.

Buffer's Research and Insights: Buffer regularly publishes research and insights about social media trends, including optimal posting times.

Hootsuite's "When to Post on Each Social Media Platform" Guide: Hootsuite offers a helpful guide with recommendations on when to post for different social media platforms.

Sprout Social's ViralPost: Sprout Social has a feature called ViralPost that determines the best times for you to post based on when your audience is most active.

Later's Best Time to Post Feature: Later is known for its Instagram scheduling, and offers a "Best Time to Post" feature that suggests optimal posting times.

Remember that these recommendations can vary based on your specific audience and industry, so it's essential to monitor your analytics and adjust your posting schedule accordingly.

Optimise Your Call-To-Action (CTA)

Keep it straightforward: Just having your phone number in the ad isn't enough. Make it friendly and straightforward by suggesting they feel free to give you a call if they're interested. But be cautious not to overwhelm them with a bunch of tasks – keep it simple so they don't get confused.

Pick the easiest way for them to reach out, whether it's booking an appointment or placing a phone call. The more links and forms, the more likely they'll bail before buying anything.

And here's a major point to remember: Is your "Call To Action" the same on all your ads? Super crucial, especially if you're using lots of different platforms. You can't risk confusing your customers.

Be Thorough & Double Check Your Campaigns

Don't rush it! Once your plans are set, resist the urge to launch your campaign right away. It's a risky move. 

Take a good look – are there any spelling slip-ups? Check for typos, grammar hiccups, and punctuation errors. Even though they might seem small, these little errors can mess with your brand's credibility.

Think about whether there's another way people might misunderstand the words and messages in your campaign that could cause trouble for your brand. Things like gender, sexuality, and race can be sensitive topics. 

Also, keep an eye on the news and politics – a message that seemed cool before might not fit the current situation and could cause problems. If your campaign clashes with what people are feeling, it's better to hold off and get the message right instead of launching and dealing with a mess.

Double-check those links – are they leading to the right pages? And, make sure your landing page looks good on all screens – phones, tablets, and computers. Also, see if what's on the landing page actually connects with why they clicked in the first place.

Are you using any tracking tools? If you are, ensure that your tracking methods, like UTM codes, are set up correctly, and make sure the links are working as they should.

Running a campaign is kind of pointless if you can't tell if it's doing any good. Take a moment to get everything ready to report on and see how well it's working. You don't want to be halfway through the campaign and suddenly realize you missed the mark without a clue about what went wrong.

Give yourself a chance to go over your plan and tweak things if needed. It might take a bit, but it's worth it to make sure your campaign isn't a flop.

Adjust and Adapt In Real Time

Okay, sometimes your marketing campaign doesn't go the way you thought it would. Don't freak out – take it as a chance to look things over and figure out how to make it even better.

See how well your campaign is doing, no matter if it's a big success or just a small win. Think of new ways to make it even better. Just because you made a good plan doesn't mean everything will go smoothly. Keep an eye on each part of your campaign, make adjustments as you go, and work towards hitting your goals.

Final Words

Keep in mind, that you're not ready to launch until you've ticked off all the boxes.

The path to launching a successful marketing campaign may not be a walk in the park. Yet, it's crucial to stay focused on your goals and come up with creative strategies to ensure your campaign hits the mark.


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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