Ever searched for a brand online and later found it popping up on your Instagram feed? That's retargeting in action. The reality is, we've all experienced retargeting at some point of our lives.
Marketers are big fans of this strategy, and for good reason—it works. Retargeting is a key part of their online ads strategy. It works by showing ads to people who've already shown interest in what you offer online. This is important because it helps guide them toward taking the action you want in your ad campaign.
But here's the thing: standard targeting isn't cutting it anymore. To truly connect with potential customers, you've got to go beyond that and embrace the power of dynamic retargeting.
Curious about dynamic retargeting? We'll dive into that in the next section!
First and Foremost, What Is Dynamic Retargeting?
Dynamic retargeting is an effective digital advertising approach. It involves showing users ads that display the exact product they recently viewed on a website. This strategy goes beyond the usual retargeting, where generic ads are shown to site visitors.
With dynamic retargeting, the ads remind users of the specific item they were interested in, making the advertising experience more personalized.
What Are The Benefits of Dynamic Retargeting?
Using dynamic retargeting helps you reach directly to the people you want to bring back to your website. It's like customizing your ads to what they're interested in, which not only gets more people visiting your site but also makes them recall your brand more effectively.
Let's take a closer look at 4 benefits of using this strategy:
Boosts Brand Memory
When a user checks out your site and gets retargeted, they remember your brand better as they go about their online activities.
Using dynamic retargeting lets you connect with your audience by delivering a message that interests them which eventually leads to a conversion, and not just drive more website traffic with no action being taken.
These users have already shown interest. This is a great strategy for e-commerce sites that have a variety of products catering to different customers.
Delivers a Customised Experience
Ads through dynamic retargeting are customized for each user. Personalized ads boost purchases because they align better with the consumer's interests.
The dynamically retargeted ad will feature visuals and messages crafted specifically to them. These ads also foster stronger connections with existing customers by encouraging them to remain actively engaged with your brand.
Engages with Middle-to-Lower Funnel Audiences
Dynamic retargeting proves effective in reaching audiences in the middle to lower stages of the sales funnel. These ads target consumers who have already demonstrated interest in a particular product.
Compared to those who haven't interacted with your site, these users are warmer leads, having moved beyond the consideration stage.
Reduces Abandoned Cart Rates
In e-commerce, dynamic retargeting helps decrease abandoned cart rates and ensures the brand and product stay in the thoughts of users yet to make a purchase. It can also serve as a re-engagement strategy for past customers.
Ideal Scenarios for Dynamic Retargeting
Dynamic retargeting is most effective when directed at users who've landed on your website and looked at a particular item/product. These users are already familiar with your brand, making dynamic retargeting an ideal strategy for conversion-driven campaigns.
Establish a retargeting audience for this group, and make sure the ads they see feature an impactful call to action (CTA).
Dynamic retargeting is a valuable tool for boosting conversion campaigns, designed to guide customers along their marketing journey. However, don't be afraid to get creative!
Consider using dynamic retargeting to heighten audience engagement by delivering enticing offers or messages. This approach can nurture brand loyalty and boost overall engagement levels.
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.