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Have You Tried Dividing Your Audience Using Lead Magnets?

Ever wonder how some websites seem to know exactly what you're looking for? It's all thanks to audience segmentation – breaking down their visitors into different groups based on interests or behaviors. 

Feeling a little lost? Don’t worry, you don't need to be a marketing expert to understand it! 

In this article, we're going to dive into some everyday strategies that businesses use to segment their audience and improve their marketing efforts. From using lead magnets to paid ads and call-to-action buttons, we'll break it all down into easy-to-understand terms. 

So, grab a cup of coffee, and let's explore how you can better connect with your customers!

Blog Audience

Segmenting your blog audience effectively means offering special perks that only subscribers can access. A common tactic I’ve seen is to tease readers with part of your content and then offer the full story in exchange for subscribing.

This makes readers feel part of an exclusive club, sparking their interest and encouraging them to sign up to get all the insider info.

So, let's say you run a fitness blog called "FitFusion" where you share workout routines and nutrition tips. You can start by launching a series focused on achieving specific fitness goals, like building muscle or losing weight. 

Then, provide some effective exercises and dietary advice in the first few posts.

However, the complete workout plans and personalized nutrition guides should only be available to subscribers. When readers want access to the full series, they're required to subscribe by providing their email.

This strategy not only helps you pinpoint readers interested in achieving specific fitness goals but also establishes trust because if they do subscribe, it means they like what you’re offering! 

Advantage: Increases the likelihood of gaining more subscribers.

Process: Develop a series of blog posts -> Share valuable information initially -> Request subscription for full access.

Segment: People focused on achieving specific fitness goals. 

Paid Ads

Using paid ads is a great way to split up your potential customers into different groups based on how they react to your ads. 

Let's say you own a fashion boutique and you're running two different ad campaigns. One campaign promotes your latest line of casual wear, while the other showcases your formal attire collection.

Customers who engage with the casual wear ad can be categorized as "Casual Fashion Customers," while those interacting with the formal wear ad can be termed as "Formal Fashion Customers."

Casual Fashion Customers: These are likely individuals who enjoy laid-back styles, comfortable clothing, and trendy casual outfits. 

You can offer them special discounts on casual wear or exclusive access to behind-the-scenes content showcasing the production of your casual collections.

Formal Fashion Customers: These individuals are most likely professionals in office environments, are drawn to elegant attire, sophisticated looks,

You could provide them with styling tips for formal events or offer personalized consultations for selecting the perfect formal outfit.

Remember, segmenting your audience based on their responses to ads helps you personalize your marketing efforts to their needs. Don't try selling ballet shoes to a hockey player, you're just wasting your time.

Call-to-action (CTA)

Call-to-action (CTA) buttons are those buttons you see on websites that ask you to do something, like "Buy Now" or "Sign Up." 

FUN FACT: They're not just about getting you to click; they also help businesses understand what you're interested in. Let me explain.

So, here's how they work:

Product-specific Buttons: If you click on a button that says something like "Check out our new jackets," it tells the company you're interested in jackets.

Subscribe Button: Clicking on a "Subscribe" button means you want to hear more from the company regularly.

Free Trial Button: When you click on a "Start your free trial" button, it shows you're keen on trying out the company's services.

Imagine you're browsing a recipe website called "Cooking Corner." They strategically place various buttons on their site to understand what visitors are interested in.

For example, if you click on the "Get the Recipe Book" button, Cooking Corner knows you're interested in their collection of recipes. On the other hand, if you click on the "Sign Up for Weekly Meal Plans" button, it indicates that you're interested in receiving meal planning assistance and recipes regularly.

Similarly, Cooking Corner might have a button labeled "Join Our Cooking Classes," targeting users who are interested in learning new cooking techniques and recipes through online classes.

Inline Forms

Using inline forms helps businesses figure out what their website visitors are interested in. These forms are like little boxes you see on a webpage where you can enter your information or answer questions.

You can put these forms in your blog posts or on your website to grab people's attention and get them to interact with your content.

For example, you could create forms that ask readers about their jobs, what industry they work in, or what problems they're facing in their line of work. This helps you understand who's visiting your site and what they're looking for.

I’ve simplified the benefits into point forms below:

Makes Content More Relevant: You can send people content that matches their interests, which keeps them engaged.

Boosts Conversion: When you know more about your visitors, you can personalize your marketing to them, which often leads to more people buying from you.

Helps with Decision-making: The information you collect from these forms helps you make decisions about what content to create and how to market it.

Take a popular online retailer like Amazon. They use inline forms on their website to gather information about what their customers are interested in buying. These forms might ask questions like what type of products you're looking for, your preferred brands, or your shopping habits.

Amazon then can use this information to tailor its website experience for each visitor. For instance, if someone often buys electronics, Amazon will show them recommendations for the latest gadgets. 

On the other hand, if someone prefers to shop for clothing, they'll see suggestions for fashionable outfits.

Final Words

So, there you have it – a crash course in audience segmentation made simple! As of now, you should understand how businesses use lead magnets, paid ads, CTAs, and inline forms to better connect with their customers.

So, next time you're planning your marketing strategy, don't forget to consider audience segmentation. It's the key to success in today's competitive market!

Now, go ahead, put these tips into action, and watch your business thrive!


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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