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  • Hemant Varshney

Guide to Instagram's Ad Specs

Updated: Apr 5



Follow the right specs to reach 1 billion monthly active users with the correct sizes!


1) Profile Picture: 110 x 110


  • The image should be 110 x 110 pixels and will crop to fit a circle.

  • Ensure that the photo is noticeable for mobile users trying to find your brand in search or explore sections.


2) Photo Thumbnail: 161 x 161


  • The thumbnail will appear on the brand's page at 161x161.

  • All photos are square size with an aspect ratio of 1:1 ratio.


3) Newsfeed: 1080 x 1080


  • Instagram images size increased to 1080 x 1080 pixels.

  • Once published, the photo will automatically scale down to 612 x 612 pixels.

  • For portrait photos, the recommended dimension is 1080 x 1350 pixels.


4) Stories: 1080 x 1920


  • The recommended resolution is 1080 x 1920.

  • The minimum resolution is 600 x 1067, with an aspect ratio of 9:16.

  • The file size should not exceed 4GB.


SO, WHERE DO YOU FIND THIS PARTNER?


Well, aren’t we glad you asked! DigiCom is a proud Facebook Marketing Partner. We’re obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all Facebook platforms and placements, provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.




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