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Guide to Instagram's Ad Specs

Updated: Apr 5, 2022

Follow the right specs to reach 1 billion monthly active users with the correct sizes!

1) Profile Picture: 110 x 110

  • The image should be 110 x 110 pixels and will crop to fit a circle.

  • Ensure that the photo is noticeable for mobile users trying to find your brand in search or explore sections.

2) Photo Thumbnail: 161 x 161

  • The thumbnail will appear on the brand's page at 161x161.

  • All photos are square size with an aspect ratio of 1:1 ratio.

3) Newsfeed: 1080 x 1080

  • Instagram images size increased to 1080 x 1080 pixels.

  • Once published, the photo will automatically scale down to 612 x 612 pixels.

  • For portrait photos, the recommended dimension is 1080 x 1350 pixels.

4) Stories: 1080 x 1920

  • The recommended resolution is 1080 x 1920.

  • The minimum resolution is 600 x 1067, with an aspect ratio of 9:16.

  • The file size should not exceed 4GB.


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