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Guide to Facebook's Ad Specs

Updated: Apr 5, 2022

Follow the right specs to reach 2.5 billion monthly active users with the correct sizes!

1) Profile Picture: 180 x 180

  • The image should be 180 x 180 pixels and will crop to fit a square.

  • The photo will automatically resize to 170 x 170 pixels on a desktop and 128 x 128 on smartphones.

  • Photo thumbnail will be 32 x 32 pixels.

2) Cover Photo: 820 x 312

  • The cover photo size is 820 x 312 pixels; otherwise will be cropped or stretched.

  • The photo will automatically resize to 820 x 312 pixels on a desktop and 640 x 360 pixels on smartphones.

  • If the cover photo contains text, use a PNG file.

3) Newsfeed/Timeline Image: 1,200 x 630

  • The recommended size is 1,200 x 630 pixels.

  • The recommended size for carousel is 1,080 x 1,080 pixels.

4) Shared Link: 1,200 x 628

  • The recommended size is 1,200 x 628 pixels.

  • Facebook scales photos, so for better results, use high-resolution images.

5) Event Image: 1920 x 1080

  • The recommended size is 1920x1080.

  • Facebook scales photos to 470 × 174.


Well, aren’t we glad you asked! DigiCom is a proud Facebook Marketing Partner. We’re obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all Facebook platforms and placements, provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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