Microsoft Advertising is constantly enhancing its platform to empower advertisers with greater control and flexibility. In this article, we'll delve into the latest developments from Microsoft Advertising.
These include the introduction of audience features in Advertising Editor, responsive search ads updates, the introduction of logo extensions, and new integrations for customer data platforms. These updates are designed to give you the tools you need to fine-tune your ad campaigns, boost brand visibility, and achieve better results.
Let's dive right into it.
Audiences Now Available in Editor for All Markets
One of the major updates we'd like to highlight is that audience targeting has now been made accessible in Microsoft Advertising Editor worldwide!
While the creation and management of audiences will still occur in Microsoft Advertising online, the great news is that Microsoft Advertising Editor now allows advertisers to efficiently make extensive modifications to audience associations.
This covers a wide range of categories such as remarketing, in-market audiences, dynamic remarketing, similar audiences, customer match, custom audiences, and custom combination lists. So, if you ever need to make widespread adjustments, it's now a straightforward process.
You can also import audience targeting associations from a file or directly from Google Ads. This makes it super convenient for you to bring in your existing audience data.
Another thing we would like to mention is that in-market audiences are now available in all Microsoft Advertising markets! No matter where your business operates – be it in Europe (EMEA), Asia-Pacific (APAC), or Latin America (LATAM) – you can tap into these valuable audiences.
If you want to explore the full list of markets and available audiences, visit the Microsoft Advertising website.
Auto-Generated Assets for Responsive Search Ads
Making your ads more effective while saving your time just got easier with Microsoft Advertising's new feature. Now, when you enable auto-generated assets in your campaign settings for responsive search ads (RSA), you get an extra boost.
Here's how it works: In addition to the assets you provide, Microsoft Advertising will automatically create some assets for your ads. This helps make your RSA performance even better. Advertisers who've tried this feature have seen a 9.4% increase in click share and an 8.3% increase in click-through rates.
In simple terms, it means your ads can perform even better without you having to do all the work. It's like having a helping hand for your advertising campaigns!
Multimedia Ads Made Easy from Responsive Search Ads
Microsoft Advertising now lets you turn your existing responsive search ad (RSA) assets into multimedia ads (MMAs).
Multimedia ads are great because they use big, attention-grabbing images to showcase your brand and products. This means more people notice your ads, get interested, and potentially buy from you.
Here's how to do it: If you have a responsive search ad that's doing well, you can easily convert it into a multimedia ad. Just go to the ad, click "Edit," and select "Copy responsive search ads to multimedia ads."
Logo Extensions for Your Ads
Want to make your brand shine and stand out in the crowded advertising space? Well, here's some exciting news: Microsoft Advertising has introduced Logo extensions!
What does this mean for you? You can now include your logo in your ads. Your logo will appear alongside other ad extensions, giving your brand a boost. You have the freedom to display your logos at various levels of their advertising hierarchy using logo extensions. These levels include the account, campaign, or ad group. This flexibility allows for the seamless integration of logos into different aspects of their advertising strategy.
In addition, logo extensions can be combined with other ad extensions, such as sitelink extensions or call extensions, to deliver a well-rounded and compelling ad experience to their target audience.
For more details on how to use Logo extensions, check out the new help page: Add a logo to your ad
New Integrations for Customer Match
Now, let's talk about a handy tool for finding your target customers. Microsoft Advertising is making it even easier with two new Customer Data Platform integrations: Hightouch and Zapier.
With these integrations, you can efficiently set up and manage Customer Match on Microsoft Advertising. This means you can use your own customer data to find the right audience for your ads.
Basically, these integrations help you make the most of your customer data, ensuring that your ads reach the right people and drive better results.
To learn more about Customer Match and how to use your own data to connect with potential customers, visit the following link: Customer Match
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