Labor Day is on a Monday this year, which means a nice long weekend for us all. But you know what makes that long weekend even better?
Scoring some awesome deals during Labor Day sales! Even us marketers get excited about these sales—bet you’ve got a few items already sitting in your cart, just waiting to be checked out.
And here’s the thing: consumers are in the same boat. They’re lounging on the couch, scrolling through their phones, keeping an eye out for those deals. It’s the perfect time to catch their attention because they’re ready to spend.
So, if you are planning on running a labor day sale, but don't know where to start, we got you! Here are some tried-and-true tips that we use for our clients to help increase their sales.
Let’s explore some easy, effective tips to crush your Labor Day sale and drive those purchases up!
Create a Time Sensitive Offer
When it comes to driving sales, a limited-time offer is a tried-and-true tactic that has worked time and time again. The key is to create an offer that catches attention and feels too valuable to pass up. Here are some ways to execute this:
Offer a Significant Discount
A simple discount may work, but most times customers are not enticed by this. It’s the details that make all the difference. Instead of offering a flat percentage off, work on different discounts. For instance, you could provide tiered discounts based on the amount spent:
Example:
“Spend $50, get 10% off
Spend $100, get 20% off.
Spend $200, get 30% off!”
We love taking this route as it encourages customers to add more to their carts to unlock bigger savings, which also increases your average order value. Win-win!
Flash Sales on Popular Products
Identify your best-selling or most popular products and put them on flash sale for a few hours or a day. Promote this heavily with countdown timers on your website and in your emails.
You must be wondering why use popular products? It’s a common strategy to use flash sales to clear out low-selling items, but there’s a strong case for occasionally putting your best-selling products on sale as well. Here’s why:
Drive Traffic and Engagement: When you offer a flash sale on a popular item, you attract more attention from your audience. These are products that customers already love, so when they see them on sale, they will definitely buy them.
Capitalising on Popularity: Best-selling items are often popular because they’re highly desirable. People who have been eyeing these products might be waiting for the right moment to purchase, and a flash sale can be the perfect nudge they need.
For example, let’s say you sell skincare products, and your most popular item is a vitamin C serum. You can try this messaging:
“Our #1 best-seller is on flash sale for the next 4 hours only! Grab your bottle of our vitamin C serum at 30% off—while supplies last!”
Creating Buzz and FOMO (Fear of Missing Out): Flash sales on popular items can create a sense of FOMO among your customers. When people see a product they love selling quickly, they’re more likely to act fast.
Free Shipping with a Minimum Purchase
Free shipping is a great motivator, especially when tied to a minimum purchase. Try layering this with other offers to drive more sales.
Example:
“Labor Day Weekend Special: Free Shipping on Orders Over $75 + 15% Off Sitewide!”
Highlight this offer prominently on your homepage, and consider using a site-wide banner so it’s visible on every page a customer visits.
There are more ways to incorporate discounts into your strategy! Here’s a more in-depth article!
Use Social Media to Build Anticipation
Social media helps build excitement and engagement well before your sale even begins. Here's how you can do this:
Start Teasing Early
Work on building anticipation about a week or so before your sale starts. The key is to give just enough information to spark interest without revealing all the details.
Instagram Stories
Instagram Stories are perfect for sharing content that disappears after 24 hours. You can use Stories to drop hints, share countdowns, and even run polls.
Example: Start with a vague teaser like “Something big is coming…” followed by a countdown sticker to the sale date. Each day, you could reveal a little more—perhaps showing close-up shots of featured products or snippets of the discounts without giving away too much.
PRO TIP: Use polls, quizzes, or question stickers. Ask them to guess which products will be on sale or what the discount might be. You might be pleasantly surprised by the response!
TikTok Videos
TikTok is where you can let your creativity shine. Use this platform to create fun content! Use popular sounds or challenges to make your content more easily discoverable.
Example: Create a TikTok series where each day you reveal a “clue” about the upcoming sale. Maybe one day it’s a sneak peek of a product that will be on sale, another day it’s a reveal of the discount percentage, and so on.
End each video with a teaser like, “Can you guess what’s next? Stay tuned!”
Twitter Polls and Threads
Twitter is great for short, direct updates. You can use polls to involve your followers in the decision-making process.
Example: Run a poll asking your followers what kind of deals they’re most excited about—“Which would you prefer: 25% off sitewide or Buy One Get One Free on select items?”
With the response, you’d know what to do next.
Live Tweet Countdown: As the sale day approaches, use Twitter to do a live countdown. Tweet hourly updates as the sale launch gets closer, adding to the excitement.
Upgrade Your Website for Mobile Shoppers
With more and more people choosing to shop from their phones, making sure your website is mobile-friendly has never been more important. Think about it—how often do you browse or buy something online while you’re on the go?
Plus, if a site doesn’t load fast enough or is tricky to navigate, you’re likely to just move on, right? Your customers will most probably do the same.
Start by speeding up your site, even with high traffic volume. Something that is bound to happen during a sale.
No one likes waiting around for a page to load, especially when they’re just a few taps away from finding what they need elsewhere. Compress those big images on your site so they don’t slow things down, and trim any extra code that might be causing a lag.
Next, think about how easy it is to find what you’re looking for on your site. On a small screen, navigation should be a breeze. You don’t want your customers pinching and zooming just to tap a tiny button.
Keep the design clean and make sure everything’s big enough to tap with a thumb. Simple menus, clear buttons, and enough space between links will make the whole experience smoother.
And let’s talk about checkout—a clunky checkout process is where a lot of mobile shoppers throw in the towel. If they’re struggling to fill out forms or they’re being forced to create an account when they’re just trying to buy a pair of shoes, they’re going to bail.
Keep it simple. Let them check out as a guest if they want, and use autofill to save them some time. The easier you make it, the more likely they’ll be to complete their purchase.
Use Email Marketing
When it comes to getting the word out about your Labor Day sale, email is still one of the best tools in your arsenal. Even with all the social media buzz, there’s something about a well-timed email landing in your customers’ inbox that really gets their attention. It’s kind of like a direct line to them—no distractions, just you and your message.
Start by sending a “save the date” email a week or so before your sale. This is your chance to give your customers a heads-up, letting them know something is brewing.
You don’t need to give away all the details just yet—a little mystery can actually build excitement. Just let them know when the sale is happening and maybe tease that there’ll be some deals they won’t want to miss.
A few days later, send a follow-up email. Here, you can start showing off some of the items you’ll have on sale. Highlight a few top deals or best-sellers. Keep the message short and sweet. A couple of well-placed images and a simple call-to-action like “Get Ready to Shop” can do wonders.
Finally, on the day of the sale, send a reminder email as soon as it goes live. This is the email that says, “It’s go time!” Make sure the call-to-action is front and center, directing them straight to your sale.
You want to make it as easy as possible for them to click through and start shopping. A sense of urgency can help too—something like “Shop Now Before It’s Gone!” can create that little extra push to get them to act.
Remember, your emails don’t need to be long or complicated. In fact, the simpler, the better. Clear, direct, and with a strong call-to-action—that’s the recipe for success.
Final Words
Now that you’ve got these tips at your fingertips, it’s time to turn that Labor Day holiday into a success!
Think of it as your opportunity to sell out—transform those long weekend vibes into a shopping spree that leaves your customers satisfied and happy with their purchases.
So, get ready to launch your campaign with confidence and enjoy the results of your efforts. Here’s to making this Labor Day your best sales event yet!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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