Ever find yourself wishing there was a shortcut to make ad creation less of a hassle? I mean, the time it takes to brainstorm ideas, turn them into ads, launch them, and then keep track of how they're doing—it's a whole cycle. And then, you have to do it all over again with a new ad. Life would be much simpler if there was an easier way.
Well, lucky for you, Amazon Ads just launched a new tool that uses generative AI to help make creatives for ads. This is meant to make life easier for digital advertisers who often find it tricky to constantly churn out eye-catching ads. It's like a helpful assistant that combines art and data to improve how ads look.
Did You Know Three Out of Four Advertisers Face Challenges with Ad Creatives?
In a survey by Amazon in March 2023, they discovered that a big chunk—75%—of advertisers are struggling with their ads. What is their biggest hurdle? Coming up with ad ideas and figuring out the best way to present them.
Colleen Aubrey, who is a senior vice president of Amazon Ads Products and Technology,, mentioned they're all about making life easier for advertisers. She stressed their dedication to providing tools that keep the workload as minimal as possible without compromising the efficiency of ads.
Amazon Introduces AI-Powered Tool for Personalized Image Creation
Amazon now provides a solution for creating custom images using AI. This feature helps brands showcase their products in real-life scenarios, making ads more effective.
Here's how it works: Advertisers select their product on the Amazon Ad Console, click "Generate," and the tool uses AI to generate various images reflecting the product details in different lifestyles and brand themes. You can customize these images further with short text prompts, and it's easy to create multiple versions for testing.
For example: Imagine a basic photo of a book on a table with a plain background. It might not stand out as much as a picture of the same book held by someone cozying up with a cup of tea in a comfy chair by the fireplace.
Real-Life Images Drive 40% Higher Click-Through Rates!
As mentioned above, using images that show products in real-life situations, like people using them, can make more people click on the ads. According to Amazon, this kind of lifestyle context can boost click-through rates by up to 40% compared to regular product pictures.
And the best part? This tool they made is easy for anyone to use, whether you're a big company doing everything in-house or a smaller one getting help from an ad agency.
As of now, Amazon Ads is still testing this tool with a few advertisers, but they're planning to let more people use it later on. And they're not just stopping there – they're keen on making the tool even better based on feedback from users. They want to keep refining it based on what customers have to say.
To Wrap It Up
The introduction of Amazon Ads' AI-powered image generation tool is indeed a game-changer for marketers. Here's how it benefits them:
Current Reality: Creating ads is a time-consuming cycle involving brainstorming, design, launch, and performance tracking.
With the AI Tool: The generative AI significantly cuts down the time needed for ad creation. It automates the image generation process, reducing the manual effort required from marketers.
Current Reality: Marketers often struggle with coming up with eye-catching ad ideas and presenting them effectively.
With the AI Tool: This tool uses smart technology to make ads look better.This not only attracts more attention but also aligns with real-life scenarios, making the ads more relatable and engaging.
Current Reality: Ad creation tools may have a steep learning curve or require specific skills.
With the AI Tool: Amazon emphasizes a user-friendly design, making it accessible to marketers of all sizes. This ensures that even those without extensive design or technical expertise can use the tool effectively.
Variety for Testing
Current Reality: Testing different versions of ads can be laborious and time-intensive.
With the AI Tool: Marketers can easily generate multiple versions of ads for A/B testing. This allows them to quickly assess what resonates best with their audience and refine their strategies accordingly.
Current Reality: Achieving high click-through rates is a constant challenge for advertisers.
With the AI Tool: Real-life context images, as supported by the tool, have the potential to make a significant difference in performance.
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.