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Are You Familiar with the Types of Display Ads You Should Use?

It's wild, right? 

With so many ads out there, businesses need to make sure theirs really grab attention. That's where different types of display ads come in. 

Display ads come in all shapes and sizes, each with its own unique features. Knowing about these different types helps businesses pick the ones that work best for them. In this article, we'll explore some of the most common display ads and discuss why they're great.

Whether you're aiming to increase brand awareness or drive sales, there's a display ad out there that's perfect for you. Let's dive in and explore the world of display advertising!

Banner Ads

Banner ads, those familiar display ads you see everywhere online, have been around for ages. These ads manifest in various forms, like tall skyscrapers or wide leaderboards, and are usually just simple pictures, though sometimes they have elements that move or change.

You'll find these ads on websites, blogs, and other places online, and they often ask you to click on them for more info. With tools like Google Display Network, advertisers can put these ads on lots of different websites to get more people to see them.

People use banner ads for a few main reasons:

  1. To make their brand more well-known

  2. To target specific groups of people

  3. To get new leads or customers

  4. To keep in touch with leads

  5. To show ads to people who've visited their site before

Social Media Display Ads

Social media display ads are like those sponsored posts you see as you scroll through your favorite social media apps. They're similar to regular ads but have extra elements like captions and special buttons that entice you to click.

Despite resembling standard user posts, they're actually ads with a purpose, whether it's promoting a product or enhancing brand visibility. Thanks to advanced algorithms across various platforms, they efficiently target your desired audience.

Now, because they blend in so well with regular posts, people tend to interact with them more, leading to increased engagement and higher click-through rates,  That means they're good at generating interest and driving traffic to landing pages.

Native Ads

Native display ads look like they belong on a website or app, fitting right in with the rest of the content. They're not as obvious as regular ads, giving visitors a more natural experience. But don't worry, they're usually labeled as "sponsored" or "promoted."

There are three main types of these ads:

In-feed/in-content units: These blend into the content you're scrolling through.

Content recommendation ads: These might be in a separate section, standing out a bit.

Branded/native content: These look like regular articles or posts on the site, but they're actually ads.

Mobile Display Ads

Mobile display ads target people using smartphones and tablets. You can create these ads for apps or websites that work well on phones, allowing you to promote your products and services effectively.

These ads are designed to load smoothly on mobile screens so that your message reaches the right audience without any hassle. They're customized for smaller screens, so everyone can easily see them. 

One type of mobile display ad is known as an interstitial ad. These are full-screen ads that pop up within mobile apps, often appearing at natural breaks like between levels in a game or when transitioning between activities.

Retargeting Ads

Retargeting, or remarketing, display ads are aimed at an audience already familiar with a product or service. For instance, if someone visits a company's online store through Google but then navigates away, they might later encounter an ad from that company on a different website. This ad serves as a reminder of the product they viewed, potentially leading to a purchase.

This technology often relies on placing cookies on a user's browser when they visit your website, allowing your ads to follow them across various ad networks. However, because of stricter privacy rules, many companies are looking into different ways to target ads without using cookies.

Interactive Display Ads

Interactive display ads are gaining popularity as a top choice for advertisers. These ads include interactive features to engage the viewer. For instance, they might allow users to hover over different parts for more info or scroll to explore content.

While creating interactive ads can be pricier compared to standard ones, they have been proven to deliver a solid return on investment. 

Pop-up Ads

Pop-up ads show up right in front of whatever you're looking at on the internet, while pop-under ads sneak in behind your current window. But these days, a lot of ad-blocking software and web browsers block these annoying ads, so most people don't even see them.

Even though it's good to know about these ads, you really don't want to use them. They're super intrusive and feel like something from the internet's past – not the vibe you want for your brand nowadays.

Final Words

In a world filled with ads, standing out is key. From banners to social media ads, each type has its own way of reaching people.

It's all about finding the right balance between catching attention and respecting people's space online. When businesses use ads that people actually like, they can make real connections and stand out from the crowd.


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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