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5 Game-Changing Tips For Your Seasonal Campaigns You Can't Ignore!

A closeup of a Christmas tree with ornaments

On Valentine's Day, flowers and chocolates are flying off the shelves. During Thanksgiving season, it's all about turkeys and a good bottle of wine. And don't even get me started on Christmas – everyone's on a gift-buying spree. The bottom line? Holidays make people shop like there's no tomorrow. 

And as marketers, this is exactly what you should be taking advantage of. With people doing some eleventh-hour shopping, catching their eye at the right time could mean gaining a customer – perhaps even a long-term one. 

Highlighting the importance of timing, a successful campaign relies on reaching your target audience at precisely the right moment. But, how do you do that? Well, that’s why we’ve put together this article! Here are five strategies to ace your holiday marketing campaign and hit the sweet spot with your audience right when it counts!

What Is Seasonal Marketing?

An orange paper bag on the floor

When it comes to the holidays, people immediately think of the end of the year. However, seasonal marketing isn't just about the holidays when everything gets festive with lights in December! It extends beyond the year-end festivities. 

Seasonal marketing involves promoting products or services tied to specific events throughout the year, such as Christmas, Halloween, New Year's, Easter, and various others.

Right off the bat, tons of companies are throwing discounts into the ring, thinking it'll make their revenue shoot through the roof. Yeah, shoppers love a good deal. But here's the thing – pretty much every competitor of yours is probably playing the discount card too. So, what can set your company apart? Keep reading to find out!

5 Steps to Building a Successful Seasonal Marketing Strategy

Want your holiday campaign to be a hit? Just follow these five easy steps:

Evaluate Your Past Holiday Campaigns

Take a good look at how you rocked—or maybe stumbled through—your past holiday campaigns. It shows what worked and what didn't, laying the groundwork for improvement. 

With this insight, you can tweak your approach, enhance performance, and boost sales. Not only that, analyzing campaigns from the past years helps you learn from mistakes, steering you away from repeated failures.

Plan Ahead 

A group of team members planning their content around the holiday campaign

Nailing a successful holiday campaign isn’t hard at all if you plan ahead! Trust me; last-minute scrambles won't cut it. Dive into the holiday spirit ahead of time for some serious brainstorming, strategizing, and execution.

Map out your game plan by identifying key dates and milestones for the season. It’s like creating a holiday spreadsheet. This not only gives you wiggle room for any necessary tweaks but also crafts a seamless and outstanding campaign that resonates with your audience.

PRO TIP: Don't forget the procrastinators! Throw in some quick shipping options. Providing quick shipping options can be a saving grace for those who are a bit behind schedule during the gift-giving holidays.

Research Your Competitors

A man doing competitor research on his laptop

Keep an eye on what your competitors are up to—do a bit of snooping. Understanding what others in your game are doing can give you some tips. Check out their strategies, products, and how they connect with their audience.

It's like peeking over the fence to see what your neighbors are planting in their garden. When you keep tabs on your competition, you can stay sharp, adapt your own game plan, and maybe even get a leg up in the race. Knowledge is power, and in business, knowing what others are doing is a recipe for success.

Use Interactive Content

Nobody wants to see boring content when you can bring your brand to life with interactive experiences. Instead of just sharing info, get your audience involved with cool experiences like quizzes, polls, or stories that pull them in. 

It's not just about watching – it's about taking part. Switching from the usual to interactive makes your content more interesting and share-worthy. Make your brand a conversation, not a lecture!

Steer Clear of Common Mistakes

A woman looking irritated at her laptop with her hands up

We've given you a bunch of tips for a successful campaign, now we're going to tell you what NOT to do. You would be amazed at how many marketers still make these mistakes. 

No More Last-Minute Panic

Getting a head start on planning is always a smart move! Waiting until the last minute to publish all your holiday content can be a recipe for chaos and potential mistakes. 

Use your marketing tools to schedule your posts in advance, steering clear of any unwanted surprises. Plus, rushing to create materials right before launching campaigns could mean compromising on quality.

Celebrate All Year Round

The whole year is packed with a bunch of holidays and special days you can make the most of. Don't just focus on Christmas and Thanksgiving.

Show Love to Your Loyal Fans

Yes, new customers are important but while you're chasing new customers, don't forget those returning ones. Give them special discounts and rewards because loyalty deserves a shout-out.

Keep Your Content Interesting

It's not just about the sales. Keep your posts and blogs interesting. Post content that keeps your audience hooked and coming back for more.

Mix It Up

Don't restrict your ability to connect with potential customers. Spread your efforts across all channels—landing pages, social media platforms, emails, and blogs.

Ignore Mobile Optimization

With more people being on their phones all the time, you've got to make sure your seasonal campaigns work well on mobiles—it's a non-negotiable.

Check that your website, emails, and ads look great and work smoothly on mobile devices to give users a hassle-free experience while they're on the move.

Final Words

And there you have it! These are five easy steps you can take to make sure your holiday campaigns aren't just good but actually yield results. 

So, keep it real, stay interesting, and make every season a chance for your brand to shine. Here's to acing your seasonal marketing game!


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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