Recently, we’ve been seeing a bit of a trend with our TikTok Shop clients: lower-priced items are flying off the shelves, but those higher-priced ones aren't getting as much attention. If this sounds familiar, you’re not alone. Boosting AOV can be a little challenging, but it’s essential for gaining a positive ROAS.
To tackle this, we’ve been trying out a few strategies and finding what really makes a difference. We’ve managed to help our clients increase their AOV and make those pricier items more appealing.
In this article, we’re sharing 5 simple and effective ways to boost your AOV on TikTok Shop. Whether you want to encourage customers to spend a little more or get those higher-priced items moving, these tips are here to help you achieve just that.
Let’s dive in and get those sales numbers up!
Bundle It Up with Discounts
People love a good deal—so why not create one that benefits both you and your customers? Bundling products together at a slightly discounted rate compared to buying each item separately makes the offer more enticing.
When you do this, customers tend to add more to their cart because they see the savings adding up.
Plus, bundles are a great way to introduce customers to complementary products they might not have thought about purchasing.
Example: Let’s say your TikTok Shop sells hair care products. You could offer a bundle that includes shampoo, conditioner, and a leave-in conditioner. Instead of charging for each item separately, sell them together at a slight discount—so if all three products would cost $45 individually, you could bundle them for $40 each.
This way, your customers would feel like they’re saving more and you’ve just increased your AOV in one easy move.
PRO TIP: Make sure to highlight the savings with clear messaging, like “Save $x when you purchase our best-selling hair care bundle!”
Free Shipping Over a Certain Amount
You know that feeling when you’re about to check out and see a shipping fee? Sometimes, it’s enough to make people close their carts.
But here’s a trick: offer free shipping if they spend a certain amount (like $50), and watch them start adding more to their cart to avoid paying for shipping.
Example: Imagine someone is about to buy a $30 product from your shop. You could add a little note: “Spend $20 more for free shipping!” Suddenly, they’re more likely to grab a few extra items—just to avoid that shipping fee.
Add Extra Value with Checkout Recommendations
We’ve all been there—adding something to our cart and then seeing a recommendation like, “You might also like this!”
It’s a smart way to get customers to spend more by showing them items that complement what they’re already buying. This is called upselling (suggesting higher-priced alternatives) and cross-selling (suggesting related products).
Example: If a customer is buying a basic T-shirt, your TikTok Shop could suggest they upgrade to a premium version or add a stylish pair of shorts to go with it. It’s subtle, but often enough to convince them to add something else.
Time-Limited Discounts (Create FOMO)
Everyone loves a good deal, especially when there’s a time limit involved. Flash sales or limited-time offers add a sense of excitement and urgency. When paired together, they’re great for pushing customers to act fast.
Example: Run a 24-hour flash sale on a high-end item or bundle in your shop. Pair it with a countdown timer (TikTok Shop loves these!) to let customers know the clock is ticking. The fear of missing out (FOMO) is real, and it can drive people to make impulse purchases.
PRO TIP: Combining limited-time offers with a discount on best-selling products can lead to even bigger sales.
Let Your Customers Do the Talking (UGC)
User-Generated Content (UGC) is basically gold. When happy customers or influencers show off your products, others tend to get sucked into it.
When people see real users enjoying a premium skincare set or a cute fashion bundle, it makes them want to hop on the trend and treat themselves. It’s social proof, and it works wonders.
Here’s a real-life example: Katie Fang’s influence on TikTok didn’t just boost her own popularity—it seriously put Glow Recipe on the map, too.
In her signature "Get Ready With Me" (GRWM) videos, Katie casually shared her skincare routine with her audience, and Glow Recipe's products became a staple in those clips. Viewers loved how she broke down her process, using products like the Watermelon Glow PHA+BHA Pore-Tight Toner.
Her excitement and genuine love for Glow Recipe caught on fast, turning her content into a must-watch for anyone into beauty and skincare.
Before you knew it, the products she mentioned were flying off the shelves. Glow Recipe even teamed up with Katie to launch a special "Get Glowing with Me" kit featuring her top picks, perfect for achieving that fresh, dewy look she always talks about. It just goes to show how much power authentic TikTok content has when someone like Katie gets behind a brand.
Final Words
So, that’s a wrap on our top tips for boosting your Average Order Value (AOV) on TikTok Shop.
Try mixing and matching these tactics to see what works best for your shop. Keep experimenting, pay attention to what appeals to your customers, and don’t be afraid to innovate.
Here’s to seeing those sales figures rise and making your TikTok Shop even more successful!
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.
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