The creatives you choose to present your brand for growth and awareness is crucial - they’re usually the first impression you make on your potential customers. With impressive creatives, you’ll be able to provide who you are, what you do and why the end consumer needs your brand. In order to do this (to successfully grow your brand), you’ll need to test and implement several top-performing types of creatives.
Here are a few types of creatives that have been proven to be successful for growth marketing:
People tend to be skeptical of new brands and companies they haven’t heard of, so customer testimonials are your way of authentically gaining their trust. Testimonials can explain how your product works, talk about its pros through personal examples and help people build an emotional connection with your brand. You should add a customer testimonial section to your site, or even better, dedicate an entire page for people to look through.
If there’s some great PR surrounding your brand, your potential customers will be impressed. Good PR in well-known publications helps your brand grow and build an organic customer base. You can work with journalists, editors, and publications to tell your story, grow your brand, and get your message across in positive, reliable sources.
Social Media Influencers
Influencer marketing has boomed over the past few years, and with good reason. 49% of consumers depend on influencer recommendations, meaning that a lot of your customer base is likely to buy products based on influencer reviews on social media. If you’re not using influencers yet, it’s really time you join the party. And, back to building trust: 74% of people trust social networks to guide their purchasing decisions.
You’re most likely running some sort of special advertisements during holiday seasons - you’ll definitely want to call out your promotions in any ads you run, front and center. Nothing like the holiday shopping craze to grow your brand and gain a little traction (especially for all our last-minute folks out there).
PDP Based Creatives
PDP, or Product Detail Pages, on your website are pages that provide information on a specific product or service and allow users to add it to their cart. Ads featuring products that take them to these specific pages are a great way to lead them directly to an “add to cart” page rather than your general homepage.
DigiCom is an NYC-based boutique digital marketing agency that’s devoted to helping growing companies, like Mayfair, surpass their goals. Acting as both a high-touch partner and marketing consultancy, DigiCom provides growth programs for e-commerce brands and advises across all aspects of customer acquisition programs. We don’t stop at “good enough” – we go above and beyond to make sure you’re getting what you need to grow a successful business.
Want to grow with us? Let’s get started.