Retail is a cornerstone of the American economy, providing the essentials for a comfortable first-world lifestyle. However, the internet has changed the game. More competition, higher customer expectations, everything going digital – just stacking shelves won't cut it anymore.
To thrive in the online world, retail spots need to work on their brand recognition, help customers figure out what they want, and make those sales happen.
How? Through retail advertising!
While ads might seem like a brief part of the retail game, diving into digital advertising can be profitable for your business.
And to help retailers score big with advertising sales all year round, we've got four tried and tested tips for you.
Craft a Targeted Profile for Your Retail Audience
Retail customers come in all shapes and sizes, so diving deep into who they are can boost your campaigns.
Create customer profiles – these are detailed snapshots of specific customer groups.
Why does this matter? Well, having a clear customer profile helps you make smart choices about your campaign messages, ad designs, where to advertise, and the tactics to target your audience. Here's a quick guide:
Define Your Broad Audience: Identify who needs your product or service by focusing on the problem you solve.
Narrow It Down: For precision, narrow your audience. For example, if you sell baby formula, your audience is parents and parents-to-be.
Highlight Your Uniqueness: Showcase what makes your offering special and tailor it to your audience's motivations.
Map the Customer Journey: Understand how customers move from awareness to conversion. This helps choose the right channels and ad formats.
Create a Profile: Detail demographics (age, income, family size) and psychographics (worldviews, cultural beliefs) to market meaningfully.
Embrace Seasonal Marketing
Seasonal marketing revolves around holidays and events, providing a good opportunity for retail advertisers.
Key events like Super Bowl, Mother’s and Father’s Day, Valentine’s Day, Back to School, and the Holiday Season, including Black Friday and Cyber Monday, are your golden opportunities.
Choose events aligning with your digital marketing goals. They're not just dates on a calendar; they bring people together and stir up emotions. Use that connection to personalize your marketing, especially during times like the holidays when people are itching to buy gifts.
These occasions bring people together, creating emotional connections you can leverage for personalized marketing.
Expand Your Reach with Different Channels
In the world of retail advertising, it's important to spread your wings across various strategies to make sure everyone knows your brand. Why? Well, people use all sorts of devices and platforms, so you want to cover all your bases.
Think of it like this: by using different channels, you're following the natural way people shop. They don't stick to just one channel, right?
This multi-channel approach not only boosts your brand's visibility but also matches how customers move from checking things out to making a purchase. The more you show up on different channels, the more people see your products.
More visibility means more chances for people to engage with your content and ads which leads to more conversions!
Win Them Over Again with Clever Retargeting
Ever felt like a brand is following you around online? Well, that's the magic of retargeting! It's like having a second chance to impress someone who checked out your brand before.
Retargeting allows you to display online ads to people based on their previous online actions. If they've seen your ad or shown interest, this strategy kicks in to nudge them closer to hitting that buy button.
However, bear in mind that it's not just about bombarding everyone with ads. It's about being strategic. You want your message to pop up in the right places and at the right times, tailored to where someone is on their shopping journey.
More eyes on your retail campaign? Sure, that's good. But what's even better? Reaching the right people, at the perfect moment, with the exact message they need. And that's where retargeting works its magic!
Getting your retail strategies on point from the get-go can be a game-changer.
It's about being seen and reachable in different ways. So, when you're crafting your plan, think about the right blend that puts your brand on the map and right into the hands of your customers.
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.