Social media has become a ubiquitous part of our lives, and Instagram is one of the most popular platforms out there. Whether you're an individual or a business, Instagram offers an unparalleled opportunity to connect with your audience and build a loyal following.
But with 2.35 billion active users on the platform, it can be challenging to get noticed and stand out from the crowd. Have you ever wondered how some Instagram accounts seem to effortlessly gain hundreds of likes and comments on each post, while others struggle to get any engagement at all?
If you're looking to build a loyal following and grow your presence on the platform, engagement is key. The more engagement your posts receive, the higher they will appear in your followers' feeds, and the more likely you are to attract new followers and build a strong community.
In this article, we'll dive into ten creative ways you can boost your Instagram engagement and connect with your audience like never before. So if you're ready to take your Instagram game to the next level, keep reading!
Host A Contest Or Giveaway
This is the perfect way to gain engagement because let’s be honest: Everyone enjoys receiving freebies! Given these facts, it only makes sense to incorporate giveaways into your Instagram strategy—but not just any giveaway. Giveaways must be deliberate, appealing to your current and target audiences, and true to your brand.
Contests and giveaways are a fun and engaging way to get your audience involved with your brand. A basic and obvious strategy to increase engagement on a single post is to use the tag, follow, and share entry criteria pattern. This not only boosts your engagement but also helps you reach new potential followers.
PRO TIP: Make sure the prize is worth entering the contest/giveaway for though. With the perfect prize up for grabs, whether it's goods, services, or experiences, you'll be sure to increase engagement.
Use Instagram Stories
Instagram Stories are a great way to keep your audience engaged with your content. You can post behind-the-scenes glimpses, polls, quizzes, and other interactive features that encourage your followers to engage with your brand. Plus, Instagram's algorithm favors accounts that use Stories frequently, so it's a win-win.
Another way to make use of instagram stories is using stickers for Instagram Stories. There are a variety of simple stickers that may be used on stories, including polls, questions, and quizzes. The question sticker is one of the most interesting applications for Instagram Stories stickers.
One effective way to encourage engagement and gather valuable feedback for your brand is to ask your audience questions about your products or services. For example, you could ask them for suggestions on what your brand should launch next. By collecting their answers, you can gain insights into your audience's preferences and priorities. This not only help with your engagement but also allow your brand to understand what your target market wants, and ultimately lead to better decision-making and more successful launches in the future
You can also do a ‘ask me anything’ section. Once you've gathered all the questions, spend one day answering all of them in your stories. Engagement is tracked every time a follower interacts with a sticker!
PRO TIP: Respond to comments, direct messages, and mentions promptly, and be sure to show your appreciation for their support.
Posting consistently on Instagram means regularly sharing content with your followers on a predictable schedule. Doing so is important for building a loyal following and keeping your audience engaged with your brand. However, it's essential to strike a balance between posting enough and not posting too much.
Overwhelming your audience with too many posts can lead to fatigue and cause them to unfollow you, while disappearing for weeks at a time can cause your followers to lose interest and forget about your brand. That's why it's important to find a posting schedule that works for you and your audience, and to stick to it consistently.
To determine the right posting frequency, consider factors such as your audience's engagement patterns, the type of content you're sharing, and your overall marketing strategy. Use Instagram Insights or third-party analytics tools to monitor your engagement metrics and adjust your posting schedule as needed.
It's also important to ensure that your content is high-quality and relevant to your target audience. Take the time to plan your content in advance and create a mix of posts that showcase your brand's personality, products or services, and values.
According to Later.com, the number of likes and comments per Instagram feed post that is generated by utilizing 30 hashtags is the highest on average.
When there are more than five hashtags, the average engagement rate rises noticeably, similar to reach rate.
If you want to encourage maximum engagement on your Instagram posts, using relevant hashtags that target niche communities can be a game-changer. By doing so, you can connect with users who are interested in your content and likely to engage with it. You can also create your own branded hashtag to encourage your followers to share your content and engage with your brand.
To tap into niche communities, consider using hashtags that are specific to your industry, product, or service. Look for popular hashtags that your target audience is likely to be using and incorporate them into your posts.
However, it's important to note that using too many hashtags or irrelevant ones can come across as spammy and turn off potential followers. So, it's essential to strike a balance and use hashtags strategically.
By incorporating relevant hashtags into your Instagram posts, you can increase your visibility and reach more users who are interested in your content. This can ultimately lead to more engagement, more followers, and a stronger online presence for your brand.
Collaborate With Other Accounts
Collaborating with other Instagram accounts can be a powerful way to expand your reach and grow your following. By partnering with other businesses or influencers in your niche, you can tap into their existing audience and connect with new followers who are interested in your content.
To collaborate effectively on Instagram, consider working with accounts that share a similar target audience and brand values. This can help ensure that your collaborations are authentic and resonate with both audiences. You can collaborate in a variety of ways, such as:
Co-branded content: Work with another account to create and share content that highlights both of your brands. This could be in the form of a photo, video, or Instagram Story.
Giveaways: Host a joint giveaway or contest with another account to encourage engagement and reach new users.
Instagram takeovers: Take over another account's Instagram for a day and share your content with their audience. This can help build your following and introduce your brand to new users.
Cross-promotion: Share each other's posts on your Instagram accounts to cross-promote and introduce your audiences to each other.
Sponsored content: Consider sponsoring another account's post or having them sponsor one of yours to increase visibility and engagement.
When collaborating on Instagram, it's important to communicate clearly with your partner and establish clear goals and expectations for the collaboration. Be sure to also tag each other in your posts and credit each other appropriately.
Share User-Generated Content
Sharing user-generated content is an effective way to engage with your followers on Instagram and build a sense of community around your brand. When you share content created by your followers, you demonstrate that you value their contributions and appreciate their support.
To encourage user-generated content, consider creating a branded hashtag that followers can use to tag their photos and videos related to your brand. This can be as simple as your brand name or a unique phrase that reflects your brand's values or personality.
When you come across user-generated content that aligns with your brand and fits your aesthetic, consider reposting it on your Instagram page. Tag the original creator in your post and give them credit for their work. You can also use Instagram's "Repost" feature or share their content to your Instagram Story.
Sharing user-generated content not only helps build a sense of community around your brand, but it can also lead to increased engagement on your page. When your followers see that you're featuring their content, they're more likely to engage with your posts and share them with their own followers.
However, it's important to obtain permission from the original creator before sharing their content on your page. You can do this by reaching out to them directly or by including a disclaimer in your branded hashtag that indicates user-generated content may be shared on your page.
If you want to increase engagement on your Instagram account, it's essential to showcase your brand's personality and humanize your brand. This means letting your followers see the person behind the brand and creating a connection with your audience.
One effective way to do this is through Instagram Stories. Stories offer a more casual and authentic format where you can share personal anecdotes, behind-the-scenes glimpses, and other informal interactions. This helps to humanize your brand and create a more personal connection with your audience.
When sharing Stories, try to show your face and use your voice to connect with your audience. This can help to build trust and familiarity, and encourage your followers to engage with your content. Share your thoughts, ask questions, and engage with your followers in a way that feels natural and authentic to your brand.
Even if you're managing a brand account, it's important to let your followers see the people behind the logo. This can help to create a sense of connection and loyalty among your audience. Share stories about your team, showcase your office or workspace, or share personal stories that align with your brand's values.
Include Call-to-action (CTA)
Including a call-to-action (CTA) in your Instagram captions is an effective way to increase engagement on your posts. A CTA encourages your audience to take a specific action, such as leaving a comment or visiting your website, and can help to drive more interaction on your page.
One effective type of CTA to include in your captions is a direct question. By asking a question, you invite your audience to engage with your content and share their thoughts or experiences. When crafting your questions, try to be creative and relevant to your brand. Ask for recommendations, opinions, or advice related to your products or services. For example, ask your followers to give feedback on product packaging.
Another way to drive engagement with CTAs is by encouraging your audience to click the link in your Instagram bio. This is a valuable opportunity to direct your followers to your website, blog, or other online content. Consider using a CTA that encourages your followers to click the link in your bio, such as "Learn more" or "Shop now." You can also update the link in your bio frequently to promote new content or offers.
Post At The Right Time
Posting at the right time is an important factor in maximizing your engagement on Instagram. By posting when your audience is most active, you increase the likelihood that your posts will be seen and engaged with.
One way to determine the best times to post is by using Instagram Insights. This tool provides data on your audience's activity, including when they are most active on the app. By analyzing this data, you can determine the optimal times to post and adjust your schedule accordingly.
In addition to using Insights, you can also use scheduling tools like Later or Hootsuite to plan and schedule your posts in advance. These tools allow you to schedule your posts for specific times, ensuring that you're posting at the right times even if you're not able to be active on the app in real-time. Scheduling your posts also helps to ensure consistency in your posting schedule, which is important for building a loyal following on Instagram.
Analyze Your Data
Analyzing your Instagram data is an important step in optimizing your content for maximum engagement. By tracking your engagement, reach, and follower growth, you can determine what's working well and what needs to be improved in your strategy.
One way to analyze your data is by using Instagram Insights. This tool provides data on your audience's activity, including when they are most active on the app, which posts are getting the most engagement, and who your followers are. By analyzing this data, you can determine which types of content are resonating with your audience and adjust your strategy accordingly.
Instead of just relying on Instagram Insights, you can also use third-party analytics tools like Sprout Social or Hootsuite to track your performance. These tools provide more in-depth analytics and can help you identify trends and patterns in your data that you may not have noticed otherwise.
When analyzing your data, it's important to focus on key metrics like engagement rate, reach, and follower growth. These metrics can give you a good idea of how well your content is performing and where you need to focus your efforts to improve.
Once you have analyzed your data, use this information to adjust your strategy and optimize your content for maximum engagement. For example, if you notice that certain types of posts are getting more engagement than others, focus on creating more of that type of content. Or, if you notice that your followers are most active on the app during certain times of the day, adjust your posting schedule to ensure that your content is being seen at those times.
ALSO READ: Understanding Instagram Analytics
Remember, boosting your Instagram engagement takes time and effort, but the rewards are well worth it. By staying true to your brand, connecting with your audience, and experimenting with new ideas and strategies, you can build a powerful presence on Instagram and achieve your goals on the platform. So why wait? Start implementing these tips today and see the difference they can make for your Instagram game.
SO, WHERE DO YOU FIND THIS PARTNER?
Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.