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How-To Guide: Generate Valuable and Engaging Content

When it comes to digital marketing, engaging content is essential. Anyone can produce content. However, content that serves no purpose is ineffective.

What does engaging content mean? Engaging content, in our opinion, is all about generating positive outcomes, such as :

  • Increase in website traffic

  • Sales

  • Shares

  • Likes

  • Comments

  • Mentions

  • Conversions

  • Website/Post clicks

Audiences won't stick around and read your content if it doesn't interest them. This will result in a significant waste of your time, money, and resources. Putting in the extra work to concentrate on enhancing your content marketing approach will eventually help your business generate more revenue.

Don't know where to begin? We’re here to help with that.

Here’s a list of the top 6 recommendations for creating content that will intrigue your audience.

Know your audience

As a business owner in this technology-driven era, use it to your advantage. Having a social media presence on websites such as Facebook, Twitter, and Instagram helps you because it gives you the chance to communicate with your audience directly and learn more about their interests. You may communicate with them by answering their comments and offering information that will improve their interaction with your content. And in order to understand their interests, you might want to provide information that is more relevant to them so that they will interact with your social media postings.

Leverage analytical tools

Data collection and data analysis have never been simpler.

You can determine what kind of content your audience prefers using user-friendly tools like Facebook Insights, Instagram Insights, Google Analytics, and other marketing tools. You may also discover more about the geographical region, hobbies, gender, and age of your target audience. These are all essential elements that might help you better adapt your content to their tastes and demands. In the end, this will result in greater engagement and a more successful marketing strategy overall.

Tell a story (Be authentic)

Sharing articles and experiences that are more authentic and personal can help you connect with your target consumers. They are more interested in reading real-life examples of how your service or product helped someone ease their burdens.

You may also share stories about how you launched your business or blog. This is a terrific approach to emotionally appeal to your audience since they would be more likely to believe the stories because they seem more personalized. The stories that you post on your social media page will be relatable to your potential customers, and many of them will be able to associate with them, which will increase their interest in your business. It all comes down to being unique and standing out from the crowd.

Use visuals

Visuals are a great way to keep your audience engaged with your content. When we say, visuals, it can be anything from videos to photos or even charts. It’s best to use original images as it’s something new and fresh to your consumers. It is now easy to capture and edit images without the assistance of a professional with the help of multiple editing software and apps available online. However, if you’re unable to use original images, there are plenty of sites online to get high-quality images. People are more likely to retain knowledge if it is presented as an image or chart because they tend to recall visuals better than words.

Keep up with the latest trends

Now, this is especially useful when it comes to social media, for example, Instagram reels and Tik Tok videos. Using trending audio helps to get your algorithm going. Knowing the current media trends can help you develop content around those popular themes, which will almost certainly receive more social media impressions and be shared more frequently by visitors. Creating content that is relevant to a media trend will help keep your target audience interested.

Mix up your content

The best part about creating content is the fact you have the flexibility to post anything you want. Do keep in mind that not all of your posts should be identical. That can come across as very monotonous and bore your audience.

Nobody enjoys reading case studies on a daily basis. To ensure that your audience is engaged with your content, keep them on their toes. If you picked a story today, maybe tomorrow you can talk about research or strategies. Then, use your platform to promote your products or services. Don't forget to give it a funny or compelling twist! The bottom line is: Keep your content fresh at all costs.

Content creation can be challenging but also rewarding. There is no one size fits all. Feel free to adapt these strategies to your own requirements and business objectives. Use the tips we have recommended, keep track of your audience’s responses and you’re good to go!


Well, aren’t we glad you asked! We at DigiCom are obsessive data-driven marketers pulling from multi-disciplinary strategies to unlock scale. We buy media across all platforms and placements and provide creative solutions alongside content creation, and conversion rate optimizations. We pride ourselves on your successes and will stop at nothing to help you grow.


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