WildFlower
Wildflower Cases is a woman-owned and operated iPhone accessory company based in Los Angeles, California, founded by Michelle Carlson and her two daughters. Each exclusively designed and limited-edition fashion iPhone accessory reflects their passion for style and individuality, quickly becoming a favorite among influencers and celebrities.
125%%
Growth in Purchase Volume
136%
Revenue Growth
50%
Lift in MER
The Challenge
Wildflower Cases, a trendy, woman-owned iPhone accessory company, was looking to scale revenue efficiently. The primary goal was to increase total sales and overall marketing efficiency (MER) by optimizing their paid media strategy across key platforms.
What We DiD
To achieve scale, we created a new channel plan and restructured their ad accounts for better performance. We then aligned various tests across each network, strategically A/B testing messaging, creatives, and promotions to find winning combinations that could be scaled profitably to drive new customer acquisition.
Platforms Managed
The Results
Our testing and optimization framework was a huge success, leading to 125% growth in purchase volume and a 136% lift in revenue. The increased efficiency of our media buying also resulted in a 50% improvement in their overall Marketing Efficiency Ratio (MER).
125%%
Growth in Purchase Volume
136%
Revenue Growth
50%
Lift in MER
