Wear Gales
Named after Florence Nightingale, the founder of modern nursing, Gales® was created to give back to the healthcare community through innovation with its Smart PPE Footwear™. The brand offers affordable, comfortable, and protective footwear designed specifically for the rigorous demands of healthcare professionals.
422%
increase in conversion volume
-84%
CPA
The Challenge
Wear Gales, innovators in Smart PPE Footwear™ for healthcare professionals, needed to overhaul their paid search program. The primary objectives were to dramatically increase conversion volume and revenue while simultaneously slashing their cost-per-acquisition (CPA).
What We DiD
Our engagement began with a full audit of their existing accounts. We then executed a complete account setup and restructure, launching new, highly-targeted programs designed to capture high-intent search traffic and convert it efficiently, eliminating wasted spend and focusing budget on top-performing campaigns.
Platforms Managed
The Results
The account restructure produced transformative results, igniting a 422% increase in conversion volume. This massive growth in sales was accomplished with an equally impressive 84% reduction in CPA, fundamentally changing the economics of their customer acquisition.
422%
increase in conversion volume
-84%
CPA
