Wacaco
Wacaco is a global coffee equipment company focused on designing innovative, portable espresso and brewing solutions for people on the go. Founded in 2013, the company specializes in compact, manual coffee devices that deliver café-quality results without electricity. Its mission is to make great coffee accessible anywhere while emphasizing sustainability and thoughtful product design.
196%
Lift in ROAS
The Challenge
To serve ads in over 12 countries for multiple products while improving ROAS.
What We DiD
We consolidated our campaign structure to prioritize creative optimization and spend more in countries where we saw the strongest performance. Reduced number of active campaigns from 16 to 7 from May 2025 to July 2025.
Platforms Managed
The Results
With this account restructure, we brought down CPMs 20%, leading to a 11% dip in CPCs. In addition to this, we improved CVR 53% leading to a 2.94 ROAS.
196%
Lift in ROAS
