VoChill
VoChill is a design-forward beverage accessory brand dedicated to elevating the way people enjoy wine and spirits. Known for its innovative glass chiller system, VoChill keeps pours perfectly chilled without ice or dilution, preserving the true flavor of every sip. VoChill’s mission is to enhance everyday rituals by bringing precision chilling and thoughtful design to every glass.
63%
Lift in Revenue
12%
Reduction in New Customer CAC
16%
Lift in TB ROAS
The Challenge
To achieve a 2+ TB ROAS while significantly scaling paid media spend
What We DiD
We optimized VoChill’s paid media campaigns by restructuring Meta and Google Ads, targeting high-intent audiences and refining creative messaging. On Meta, quickly switched to an Andromeda-friendly campaign structuring which helped us find new winners through creative testing that we could iterate off and push more spend behind. Similarly, on Google we split the way we targeted the funnel through primary and secondary brand search campaigns, PMax campaigns with multiple promo and messaging angles and NB search to capture low to medium intent users. Additionally, we improved on-site conversion rates by enhancing product pages and checkout flows, ensuring a smoother experience during high-traffic periods like holiday sales.
Platforms Managed
The Results
With this approach, we managed to scale spend 40% YoY while driving a 29% stronger TW ROAS and a 16% higher TB ROAS, resulting in 63% more TB Sales at $1.68M and a 12% better TB CPA
63%
Lift in Revenue
12%
Reduction in New Customer CAC
16%
Lift in TB ROAS
