University of Valley Forge
The University of Valley Forge, founded in 1939, is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, it is committed to a faith-based education that prepares students for a life of service and leadership.
90+
application submissions
-83%
than target CPA
+5.8X
increase in CTR
The Challenge
The University of Valley Forge aimed to optimize its Facebook campaigns to generate student applications below a challenging target CPA. The goal was to prove the channel's viability for driving high-value leads and to significantly increase the volume of qualified application submissions.
What We DiD
We implemented a comprehensive, video-first creative strategy, including a full audit, a new messaging matrix, and rigorous landing page tests. This allowed us to systematically identify and scale the creative and user funnels that most effectively converted prospective students into applicants.
Platforms Managed
The Results
Our data-driven approach delivered exceptional results, securing 90+ application submissions at a cost that was an incredible 83% below the target CPA. The engagement of our creative also led to a 5.8x increase in click-through rate, validating our video-first strategy.
90+
application submissions
-83%
than target CPA
+5.8X
increase in CTR
