Tug-E-Nuff
Tug-E-Nuff Dog Gear is a family-run business that makes motivational, interactive dog toys designed to get real results in training and play. Founded in 2009 by agility experts, their toys are created to harness a dog's natural instincts, helping to build confidence, focus, and the bond between dogs and their owners.
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+2.6X
Google conversion volume
+4X
Google revenue
The Challenge
Tug-E-Nuff, a family-run business making motivational dog toys, was focused on scaling its Google Ads performance. The primary objective was to significantly grow their Google conversion volume and revenue while maintaining strong efficiency.
What We DiD
Our strategy centered on a more granular and sophisticated approach to Google Ads. We leveraged Single Keyword Ad Groups (SKAGs) for precise control over search campaigns and implemented highly-optimized Shopping campaigns to showcase their unique products to high-intent buyers.
Platforms Managed
The Results
This advanced Google Ads strategy unlocked significant growth for the brand, driving a 2.6x increase in Google conversion volume and a 4x increase in Google revenue. This demonstrated the immense potential within the channel when managed with a more granular, data-driven approach.
+2.6X
Google conversion volume
+4X
Google revenue
