Soteri Skin
Soteri Skin is a science-forward medical skincare brand dedicated to redefining the treatment of chronic skin conditions. Known for its revolutionary pH/LOCK™ technology, Soteri Skin provides a steroid-free approach to eczema and psoriasis by locking the skin’s surface into a therapeutic pH state for over 12 hours. Soteri Skin’s mission is to enhance daily confidence by bringing Harvard-developed precision and long-term barrier repair to those who have long suffered from relentless inflammation and irritation.
244%
Growth in revenue
283%
Lift in NC orders with a 48% reduction in CAC
100%
Lift in paid spend
The Challenge
Building trust as a new player in the market while being able to scale the brand generating a sustainable return.
What We DiD
As a new entrant in a competitive market, Soteri Skin’s primary hurdle was establishing immediate brand authority and trust. To bridge this gap, we deployed a UGC-heavy creative strategy on Meta, leveraging authentic social proof to humanize the brand. We moved away from fragmented testing and consolidated into a high-intent andromeda campaign structure, allowing us to rigorously iterate on messaging that resonated with specific skin concerns.
Platforms Managed
The Results
The strategic shift in creative and audience targeting led to a massive performance surgeYoY. We successfully 2x our paid media spend while simultaneously driving a 244% growth in total revenue. Most impressively, we achieved a 48% reduction in CAC, which fueled a 283% lift in New Customer orders. Beyond the immediate sales, these optimizations helped us improve our TB ROAS by 73% and build a high-value foundation of 300 subscribers within a year, ensuring long-term retention alongside rapid acquisition.
244%
Growth in revenue
283%
Lift in NC orders with a 48% reduction in CAC
100%
Lift in paid spend
