Queen St
Queen Street Bakery is a nutrient-forward bakery brand dedicated to elevating the standard of gluten-free living. Known for its innovative use of functional superfoods, Queen Street Bakery crafts breads and bagels that prioritize both texture and health, utilizing ingredients like chia, beans, and millet instead of traditional starches and fillers. Queen Street Bakery’s mission is to enhance everyday nourishment by bringing superior nutrition and thoughtful, allergen-friendly baking to every table.
70%
Lift in total revenue
58%
Lift in NC orders
20%
Improved CPA than the target
The Challenge
To keep TB CPA under $25 mark while scaling spend across channels
What We DiD
Coming off the seasonal volatility of BFCM for CPG brands, our goal for Queen Street Bakery was to stabilize CPA while scaling. We implemented a high-volume UGC testing framework, iterating on messaging that had historically resonated with health-conscious consumers. To improve account efficiency, we moved toward a consolidated "Andromeda" campaign structure on Meta, unified across both the US and Canadian markets. Additionally, we expanded our reach by launching Google Shopping campaigns in the US to capture high-intent search volume. By refining our audience targeting and creative delivery, we successfully mitigated the high CPMs that previously hindered growth, allowing for a more cost-effective scale.
Platforms Managed
The Results
With the strategic restructuring, we achieved a 70% lift in total revenue and a 58% increase in New Customer orders YoY. Most importantly, the operational efficiency of the new campaign structure allowed us to outperform our internal benchmarks, delivering a CPA that was 20% lower than our target. This shift not only reduced expensive CPMs but also provided a sustainable blueprint for Queen Street Bakery to scale across both US and CA.
70%
Lift in total revenue
58%
Lift in NC orders
20%
Improved CPA than the target
