Proper
Proper is a direct-to-consumer sleep wellness brand that takes a holistic approach to helping people achieve better sleep. In addition to their PhD-developed supplements, they offer personalized sleep coaching to provide everybody with a chance to get proper, restorative sleep and improve their long-term health.
$0.40
CPL (below)
$9MM
Series A raised
The Challenge
For Proper, a DTC sleep wellness brand, the challenge was twofold: execute a successful pre-launch campaign to build a lead list at an extremely low CPL, and then leverage that momentum to scale the business and support a Series A funding round.
What We DiD
We acted as a strategic partner, providing website recommendations, creative storyboarding, and a full media strategy. We launched targeted teaser campaigns to generate thousands of leads, building a robust customer base ahead of the official launch, which provided crucial data and momentum for the subsequent funding round.
Platforms Managed
The Results
The pre-launch was a massive success, generating several thousand leads at a cost below the $0.40 CPL target. The early traction and data we helped generate were instrumental in their successful fundraising efforts, directly contributing to the raise of a $9 million Series A.
$0.40
CPL (below)
$9MM
Series A raised
