Playboy
Playboy is a global pleasure and leisure company dedicated to creating a culture where all people can pursue pleasure. Their flagship consumer brand is one of the most recognizable in the world, connecting consumers with products, content, and experiences that help them lead more fulfilling and pleasure-filled lives.
125%
growth in purchase volume
136%
revenue growth
The Challenge
The iconic global brand Playboy was focused on increasing total sales by efficiently scaling its paid media efforts across Meta and Google. The challenge was to increase spend and purchase volume significantly while maintaining profitability and strong returns.
What We DiD
We developed a comprehensive channel plan that involved a complete restructure of their ad accounts for better control and scalability. This new foundation was activated with fresh creative and messaging, allowing us to strategically scale the ad spend on both Meta and Google to capture new market share.
Platforms Managed
The Results
The strategic overhaul and scaled investment successfully grew their e-commerce business, driving 125% growth in purchase volume and 136% growth in overall revenue. This demonstrated our ability to take an established brand and unlock new levels of growth through paid media.
125%
growth in purchase volume
136%
revenue growth
