PIKKIT
The Pikkit App is the first-ever sportsbook-agnostic social platform for sports betting that allows users to automatically sync all of their favorite sportsbooks in one place. It lets users shop for the best lines, track their performance analytics, and explore bets from across their community to make smarter, more informed wagers.
-15%
cost per app install
282%
new app installs
The Challenge
PIKKIT, a social sports betting app, needed to scale its total app install volume while maintaining or improving cost efficiency. The challenge was to acquire a high volume of new users without letting the cost per install (CPI) increase as the campaigns scaled.
What We DiD
We launched a multi-platform paid media strategy focused on disciplined testing and optimization. We continuously tested new audiences, ad copy, and creative formats to identify the most efficient tactics, allowing us to aggressively scale the budget while keeping the CPI low.
Platforms Managed
The Results
Our methodical approach allowed us to successfully scale the app's user base, driving 282% more new app installs. This growth was achieved with improved profitability, as our optimizations resulted in a 15% decrease in the average cost per app install.
-15%
cost per app install
282%
new app installs
