MindBodyGreen Meta
mindBodyGreen offers a line of premium, science-backed, and largely vegan supplements focusing on holistic health, including gut health, sleep, and mental focus. Their formulations emphasize high-quality ingredients, third-party testing, and clean manufacturing for daily support.
757%
YoY New Customer Growth in Q4
32%
Increase in NC ROAS
5%
Decrease in New Customer CAC
The Challenge
Drive efficient new customer growth at significantly increased ad spend during Quarter 4
What We DiD
Restructured Meta Ads account segmenting testing campaigns from scaling campaigns and implementing a diverse mix of bid strategies to provide multiple avenues for effecient scale with top performing ads. Used our knowledge and testing of the Andromeda Meta Algorithm updates to ensure optimal performance in the new Meta Ads environment. Provided quality insights based on previous top performers, new tests, and competitors to help develop hundreds of new creative assets in a short time period for quick testing, iteration and growth.
Platforms Managed
The Results
Successfully drove 757% more New Customer Orders from Meta Ads in Q4 2025 vs. Q4 2024 with a 32% more efficient New Customer ROAS and a 5% more efficient New Customer CAC. Tested more than 2,000 unique creative assets, constantly iterating and improving to find incremental improvements for further growth.
757%
YoY New Customer Growth in Q4
32%
Increase in NC ROAS
5%
Decrease in New Customer CAC
