MindBodyGreen Google
mindBodyGreen offers a line of premium, science-backed, and largely vegan supplements focusing on holistic health, including gut health, sleep, and mental focus. Their formulations emphasize high-quality ingredients, third-party testing, and clean manufacturing for daily support.
27%
Lift in New customer conversions since Digi takeover
29%
Rise in New Customer revenue
The Challenge
Continue to drive on target effencies while aggressively scaling new customer volume
What We DiD
Restructured the account to more heavily lean into PMax campaigns and segmented product shopping campaigns. Pivoted away from lesser performing products and tested through product line to identify Tier 1 & Tier 2 campaigns. Successfully optimized GMC to substanially improve click costs on hero product. Minimized Branded spend and lowered Branded CAC from average of $25-30 down to $15-20, and currently aiming for a sub $15 brand CAC as new goal.
Platforms Managed
The Results
Found even furher scale from an existing Google program which was successful prior to Digi takeover. With the ability to deliver a slightly higher CAC we drove 27% more NC conversions and 29% more NC revenue, while diversifying our product mix away from singular hero product.
27%
Lift in New customer conversions since Digi takeover
29%
Rise in New Customer revenue
