Fresh Air Foundation
Since its founding in 1877, The Fresh Air Fund, a not-for-profit youth development organization, has provided free life-changing summer experiences in the outdoors to more than 1.8 million children from New York City’s most underserved communities, empowering them to learn and grow in new environments.
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455%
increase in Google revenue
The Challenge
The Fresh Air Fund, a non-profit organization, sought to improve its online fundraising results, specifically from Google Ads. The challenge was to find a way to increase traffic and revenue during what was typically their slowest period of the year, maximizing donations when they were needed most.
What We DiD
Our strategy centered on identifying untapped opportunities within Google Search. We created new non-brand campaigns built around longer-tailed, mission-oriented keywords that allowed us to capture a new segment of potential donors who were actively searching for causes to support.
Platforms Managed
The Results
The new campaign strategy was a resounding success, driving a 455% increase in Google revenue during their slowest fundraising period. This demonstrated the power of a nuanced keyword strategy in uncovering new pockets of donor support.
455%
increase in Google revenue
