FootDoctor.com
FootDoctor.com is the online home of a podiatry practice run by Dr. Michael Galoyan, which has been serving Queens, NY for over 9 years. The practice is dedicated to providing comprehensive foot and ankle care, from general examinations to specialized treatments for conditions like bunions, heel pain, and sports injuries.
-81%
acquisition cost
262%
patient volume
The Challenge
A local podiatry practice, FootDoctor.com, had a clear objective: significantly increase patient volume while keeping the cost per new patient below a strict $50 threshold. This required a complete digital marketing overhaul to build a scalable and efficient patient acquisition system.
What We DiD
We executed a full-scale digital transformation, starting with a complete website rebuild that integrated call tracking and online booking. We then launched highly-localized Search Engine Marketing (SEM) and Facebook campaigns, supported by a content strategy designed to attract and convert local patients.
Platforms Managed
The Results
The integrated strategy fundamentally changed the practice's growth trajectory, driving a 262% increase in patient volume. This was achieved with unparalleled efficiency, as the new acquisition cost was 81% lower than their previous efforts and well below the $50 target.
-81%
acquisition cost
262%
patient volume
