fera pets
"Fera Pets is a veterinarian-founded pet wellness brand focused on helping dogs and cats live healthier lives through high-quality, science-backed supplements. Founded by Dr. Dulake, the brand focuses on supporting key areas of pet health like gut health, skin and coat, immune support, and joint mobility. With a strong e-commerce presence and a loyal community of pet parents, Fera Pets has become a trusted choice for those looking to support their pets’ long-term health with high-quality nutrition."
169%
Lift in New Customer Orders
99%
Lift in Revenue
185%
Growth in Paid Conversions
The Challenge
To achieve a 1+ TB ROAS while scaling paid media spend over 150% YoY
What We DiD
We optimized Meta performance by restructuring the account into a scalable framework combining ASC campaigns with structured prospecting and retargeting. Product-specific prospecting campaigns were introduced to capture demand across key SKUs, while ASC campaigns were used to scale top-performing creatives. This setup allowed us to continuously test new creatives, identify winners faster, and shift spend toward the ads and audiences driving the strongest performance.
Platforms Managed
The Results
With this approach, we scaled spend 167% YoY while driving 142% more total conversions and 185% more paid media conversions, resulting in 99% growth in total revenue and 169% more new customer orders, while maintaining a flat CAC.
169%
Lift in New Customer Orders
99%
Lift in Revenue
185%
Growth in Paid Conversions
