Facile
Facile Skincare was created to make cosmetic dermatology simple, developing a simplified regimen of proven, dermatologist-formulated products designed to help consumers achieve the best version of their skin. From everyday skin basics to targeted treatments, their mission is to provide an accessible and luxurious experience backed by science.
150%
growth in paid purchase volume
-83%
than target CPA
+22%
lift in paid CVR
The Challenge
As a premium, dermatologist-backed skincare brand, Facile needed to cut through the noise of a saturated market. The challenge was to translate its clinical expertise and minimalist philosophy into a scalable e-commerce strategy that could drive significant growth and improve core funnel metrics.
What We DiD
We implemented a sophisticated, multi-platform media strategy that prioritized high-intent, qualified traffic. Our approach involved rigorous creative testing to communicate the brand's scientific credibility, coupled with strategic conversion rate optimization recommendations to create a more efficient and seamless on-site user experience.
Platforms Managed
The Results
The strategy ignited explosive and efficient growth, highlighted by a 150% increase in paid purchase volume. Our disciplined approach to media buying resulted in a cost per acquisition that was an incredible 83% below the target goal, alongside a 22% lift in paid conversion rates, proving the powerful synergy of targeted media and an optimized user journey.
150%
growth in paid purchase volume
-83%
than target CPA
+22%
lift in paid CVR
