Duonamics
Duonamic is an engineering-forward fitness brand dedicated to redefining the possibilities of portable strength training. Known for its revolutionary Eleviia system, Duonamic utilizes aerospace-grade composites and a proprietary "Clamp Safe" technology to turn any standard doorway into a high-performance gym in seconds. Duonamic’s mission is to empower athletes and adventurers by bringing precision, safety, and professional-grade calisthenics equipment to every destination, without compromise.
185%
Lift in orders
83%
Stronger site CVR
240%
Scale in spend
The Challenge
Ability to maintain a healthy 3+ TB ROAS with the scale in spend since CVR was very poor
What We DiD
To prepare Duonamic for the prime phase of the year, we conducted a comprehensive audit of the user journey, identifying friction points across the Homepage, Collections, and PDPs. Our strategy centered on a data driven CRO roadmap implemented throughout Q4. We focused on streamlining the path to purchase, enhancing mobile responsiveness, and optimizing product messaging to ensure that every visitor, regardless of where they landed, had a clear, persuasive route to checkout. By refining the site architecture before scaling, we ensured the website was a high-performing engine capable of converting this increased traffic at peak efficiency.
Platforms Managed
The Results
The impact of these optimizations was immediate when comparing Q1 YoY. We achieved an 83% increase in sitewide CVR. This newfound efficiency provided the necessary foundation to aggressively scale our paid efforts as we successfully increased ad spend across Meta and Google by 240% YoY without sacrificing performance. This synergy between CRO and paid media resulted in a massive 185% lift in total Shopify orders, marking Q1 as a record-breaking period of growth for the brand.
185%
Lift in orders
83%
Stronger site CVR
240%
Scale in spend
