Davids
Davids Toothpaste was founded with one vision: to create the highest quality premium natural oral care with a commitment to sustainability. Through exhaustive research with industry experts, they developed a formula that uses naturally sourced and derived ingredients to safely and effectively whiten teeth, fight plaque, and freshen breath.
22%
lower CAC
36%
increase in New Customer Revenue
+27%
lift in Overall Revenue
The Challenge
Davids Toothpaste, a premium natural oral care brand, aimed to improve new customer acquisition efficiency. The challenge was to simultaneously reduce the customer acquisition cost (CAC) while increasing new customer revenue, a difficult balance that required a highly strategic and optimized media approach.
What We DiD
Our strategy focused on precision and optimization. We implemented advanced audience segmentation to target high-value customers, tested new creative and messaging to refine our value proposition, and completely restructured their ad accounts across multiple platforms for greater control and efficiency.
Platforms Managed
The Results
This disciplined approach delivered on all fronts, driving the customer acquisition cost down by 22%. This increased efficiency directly fueled a 36% increase in new customer revenue and contributed to a 27% lift in overall revenue, proving the value of a meticulously optimized acquisition funnel.
22%
lower CAC
36%
increase in New Customer Revenue
+27%
lift in Overall Revenue
