Dandelion Choclates
Dandelion Chocolate is a bean-to-bar chocolate maker rooted in single-origin cacao, careful sourcing, and small-batch craft. We work directly with producers, roast and refine each batch with intention, and make chocolate that reflects the character of its origin. Rather than blending for consistency, we let each cacao speak for itself through distinct flavor notes, texture, and finish. Sustainability, long-term partnerships, and thoughtful design guide every part of our process, from sourcing to packaging.
101%
Lift in Revenue across paid channels with 74% increase in spend YoY
16%
Imrprovement in ROAS with scale up while driving 9% higher AOV
54%
Increase in total sales compared to prior year since Digicom takeover
The Challenge
Increase Scale drastically while improving efficiencies
What We DiD
Restructure account with a more granular creative diversification across campaign strategies to allow for greater product mix scale up on Meta. Implemented rigid attribution and proper audience segmentations for new customer acquisition. Rolled out expanded product testing across NB efforts on Google with significant scale up while maintaining TB ROAS targets Leaned into evergreen products in order to continue testing along side seasonal items in order to maintain healhty efficiency throughout typically notable performance drop off periods.
Platforms Managed
The Results
101%
Lift in Revenue across paid channels with 74% increase in spend YoY
16%
Imrprovement in ROAS with scale up while driving 9% higher AOV
54%
Increase in total sales compared to prior year since Digicom takeover
